Aaron Eisman - Social Media Expert, Eisman Digital
May 07, 2020•52 min•Ep. 18
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Episode description
- 01:41 - What makes social media so powerful.
- 03:47 - How social media has changed with sports networks in the last 5-7 years.
- 07:24 - How Aaron started in sports social media.
- 10:58 - How NBA on TNT, NBA TV, Bleacher Report and NFL Network handle their social media efforts.
- 15:08 - How getting social media correct is extremely important when publishing.
- 18:46 - How he uses his journalism skills to make social media posts effective.
- 21:38 - What the difference is working for a sports organization and running his own company.
- 23:41 - How important strategy is for brands in growing followers, getting out content and crisis management.
- 25:57 - Who he works with and how he helps them with social media.
- 29:49 - How to create a strategy in promoting content such as the Sports In The Making podcast.
- 33:15 - What some of the most common mistakes people make when using social media.
- 35:10 - What some of the best social media campaigns Aaron has seen.
- 39:02 - How many professional athletes run their own social media accounts and how lesser known athletes manage theirs.
- 44:27 - What the future possibilities are for social media and how influencers have impacted some platforms.
- 48:10 - What the most important thing anyone using social media should know.
- 50:12 - For more information about Aaron and Eisman Digital, contact @eismandigital
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