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The new issue of SPLASH! is out and ready to read.  The cover feature  is AI in the Pool Industry and today we try to engage AI with limited success.   Always an interesting discussion to see if imminent changes are a threat or indeed an opportunity.

We do find success though taking a look in brief at the magazine content together.  Also, an interview from Daena Bougoure-Latchford who leads the industry drive towards consumers via the Pool & Spa Lifestyle brand.    Join Daena as she speaks with a marketing agency representing a major sponsor of the new TV program about how marketing, messaging and education has made a massive impact on this brands growth. 

Here we go.

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