Creating Cut-through in a Contracting Economy
Episode description
Should you increase your share of budget allocation to marketing spend in a retracting market space? The answer according to research and best practice is yes... but there is more to it.
Today we talk with expert, Cam Bailey who has been working behind the scenes with our industry to ensure brands are positioned for growth and untangling the mire of marketing confusion.
Our conversation reveals the power of effective audience targeting with cut through campaigns that are less cost and more measured results than many business think is possible. Cam's ground breaking approach provides a simple way to understanding your audience, target them and develop engagement.
Ready. Set. SPLASH!
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Fluidra
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For you free industry news updates and SPLASH! Magazine copy simply go to:
https://www.splash.online/subscribe
With thanks to our sponsors:
Fluidra
AIS Water
Pentair
Hayward