#14 SUCCESS STARTS WITH MINDSET. BUSINESS STRATEGY COMES SECOND

If you think business success is all about strategy, think again.

Success starts with mindset — business strategy comes second. You can have the best marketing plan in the world, but if you’re stuck in self-doubt, fear, or that "Who am I to do this?" energy, you’ll never get to where you want to be. Today, we’re breaking down the mental blocks that keep healers, coaches, and spiritual entrepreneurs stuck—plus, the real reason why so many people struggle to charge what they’re worth.

We’re calling out the myths, the limiting beliefs, and the straight-up BS that keeps people small. From imposter syndrome to the jealousy that shows up the second you start winning, we’re spilling it all. Ready to shift your mindset and own your success? Let’s go.

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In this episode of Spill the Tea, we share:

00:02:09 – 00:05:23 | The "Unhealed Healer" Epidemic

The spiritual space is full of people claiming to be healers, but are they really doing the work? One of the biggest problems in the industry are unhealed healers. These are the people who preach about transformation but haven’t faced their own shadows. And here’s the truth—if you haven’t done the inner work, you have no business guiding others. 

00:05:23 – 00:20:37 | The Dark Side of the Spiritual Business

The second you start making moves, the haters come out—and they’re usually the ones preaching love and light. Kirstie shares a wild story about a friend who landed a huge opportunity, only to be met with backlash from the very community that should have been cheering her on. 

So why does success trigger people so much in the spiritual space? We’re calling it out: jealousy, scarcity mindset, and the deep-seated fear that someone else’s win means your loss. Spoiler alert—it doesn’t. 

00:20:37 – 00:32:50 | | Leadership, Mindset, and Pushing Through the Hard Stuff

True leadership is about lifting others up, not tearing them doww and success isn’t a threat—it’s a roadmap. Instead of blocking or ignoring competitors, study them. Go through their business, their funnel, their client reviews—find the gaps they’re missing and position yourself differently.

Everyone starts at zero. No one is born with a six-figure business. The difference? Some people believe in themselves enough to go all in, while others let self-doubt keep them stuck. Scaling means breaking things apart. We’ve had to rip our business to shreds, fire and hire, completely restructure—because growth requires reinvention. It's messy, uncomfortable, and exhausting, but it's also what takes you to the next level.

00:32:50 – 00:50:05 | Healing and Transformation Are Possible with the Right Mindset, but It’s Your Responsibility to Put in the Work

Mindset beats strategy every time. Business growth isn’t just about ideas—it’s about pushing through discomfort, self-doubt, and limiting beliefs. Most people don’t fail because of a lack of knowledge; they fail because they don’t truly believe they’ll succeed/

You have the power to change your internal narrative. When you shift your thoughts, you can change your feelings and actions. Healing begins with self-awareness and understanding that the stories we attach to our emotions shape our experiences. Mindset plays a critical role in overcoming limiting beliefs, and it’s important to question the stories we’ve been programmed to believe. But the key is YOU have to put in the work! We are not your “healers”, we’re just here to give you the tools and resources. 

00:50:05 – 00:56:13 | Fear of Charging What You’re Worth

Most coaches are amazing at what they do. That’s why they’re coaches. But here’s the thing – there’s this weird disconnect when it comes to asking for money. It feels “icky” because somewhere along...