Shely Aronov: Google Translate for Plants

“Our entire food supply is completely dependent on chemicals and completely dependent on four to eight companies around the world to produce all these products.” – Shely Aronov

 

 

Shelly Aronov is the founder and CEO of InnerPlant. InnerPlant is kind of like Google Translate for plants. They’re bioengineering plant genes so that crops can send messages to farmers, and the farmers will literally be able to understand what's going wrong with the crops. So that when they're under attack, the farmers will know much earlier than they do now.

 

The reason I'm so excited about what Shelly and InnerPlant are doing is because once they're launched and scaled, this will greatly reduce the use of pesticides in farming. And the faster we move away from pesticides the better as they are destroying everything in their wake.

 

“Plants communicate all the time, sending chemical signals to warn each other about threats. InnerPlant makes it possible to understand what plants are saying.” InnerPlant

 

“How do you increase biodiversity and how do you increase the microbial density of the soil? You just stop killing everything out there. Right, if we stop killing every single weed, if we stop putting a ton of chemicals that are really toxic on the soil, then everything's going to bounce back and nature is really good at bouncing back.” – Shely Aronov