[00:00:00] Ellington Brown: Welcome to SpeakUP! International with Rita Burke and Elton Brown!
[00:00:09] Rita Burke: Today we have the distinguished pleasure, the distinct pleasure, of having a conversation with Lechon Kirb. He is currently in Orlando, Florida. He describes himself as a creative entrepreneur, speaker, and author. Lechon has developed the impact scaling process. Welcome to SpeakUP! International with Rita Burke and Elton Brown.
Today we have the distinguished pleasure, the distinct pleasure, of having a conversation with Lechon Kirb. Lechon has developed the impact scaling process. He's also an author who enjoys discussing discussions around topics such as mindset, creativity, and digital projects. According to him, his why or her purpose is to inspire others to take calculated risks.
On SpeakUP! International, we use people's stories to inspire, to educate, to inform. And I have no question that today, Lechon Kirb's story will do just that for our listeners. Welcome, Lechon!
[00:01:15] Lechon Kirb: Thank you so much for having me, Rita.
[00:01:17] Ellington Brown: Good to see you! Is it okay if I call you Kirbiie?
[00:01:22] Lechon Kirb: Yes, please do.
[00:01:24] Ellington Brown: Excellent.
Can you tell me a little bit about the impact scaling process and how It has helped 25, 000 creators and businesses scale with intentionality and measurable impact?
[00:01:43] Lechon Kirb: Yeah, I'd love to. Impact scaling is really around the idea that if you're planning to scale a business, or you're hoping to scale a business, most people are thinking in terms of like transactions, like how much money they're going to get, how much attention they're going to get.
But there's a reason why they're doing that business in the first place. There, there's some reason it's either they want to spend more time with their family. They want to make more research so they can create a better life and impact scaling is about aligning their life with their business.
So what does that need to look like to get them where they want to, but also have the experience that they desire to with the overall impact that they want to make on their community, on their audience. So we really help break that down for people inside of our processes. That is actually an extension of a much larger program that we did called the online course success summit, where we helped it was 25, but it got up to 30 plus thousand people really learn how to take their experience, their knowledge, their experience, and turn that into a scalable way that they could share this with other people so they can stop trading their time for dollars.
And yeah, it was really just an amazing program to build and have a massive impact and got a lot of awareness. But more than anything, it really helped a lot of people get the fundamentals of how they can make this happen for themselves.
[00:03:04] Rita Burke: Sounds like a worthwhile, very serious project to help the people that you work with. But is there a lot of convincing on your part to the people you work with?
[00:03:22] Lechon Kirb: I don't think that there needs a lot of convincing. I think most people desire to live a life that's in alignment with the future they always hope to have.
There may be some gaps between what they know how to do in from a technical perspective, like what are the steps? What's the strategy? But, things become much more real when you see other people close to you doing it and getting things that they want to have and having more freedom than you have.
So at some point it becomes like a calculated risk what if I don't take any actions on this? And there's a cost to, having a belief in place that is a barrier to the life that you want. So I don't think there's a lot of convincing. I do think people are mostly clear that you can make money on the Internet.
It's not quite like the early nineties where people didn't really know that you could make money on the Internet. It's just now. Just deciphering what's real from what's fluff and yeah, we've been able to help a lot of people jump over that barrier so they can create that for themselves.
But I don't think it takes a ton of convincing.
[00:04:22] Ellington Brown: So you help companies from small to huge using this process. Is this process I know it scales. Is there a way of putting a cap on it? Let's say a company just wants to grow
15%.
Is there a way that your software, which scales. Tell it, okay, once you make a specific growth of 10%, 15%, then you're going to stop the scaling process.
[00:04:58] Lechon Kirb: Yeah, that's a great question. I think maybe there's a little context it's missing. So let me give some insight when we're talking about scale. We're not suggesting that people necessarily go out and create new businesses or some other thing that they weren't already doing.
Essentially what we're doing is giving them enough insight where they notice things that could be productized. So things that they already do. And generally speaking, this is really good for coaches, speakers, consultants, industry experts that are already helping people do certain things, but they just don't have good enough processes for how they're helping people at scale.
So then we systematize that. So whether that's their information or their content or things that they would. readily repeat themselves on a regular basis and then we show them how to productize that and also really identify which problems that they're helping people solve at which stage and the value of solving that problem so that they can appropriately price that.
But are there caps on it? Yeah, you could put caps on it. I don't know why you would. To be honest, because if it's not really trading your time for dollars and it's not trading your resources in a negative way, you can continuously expand yourself and your reach and your impact much, much farther than you would in, in a different way.
But there are maybe some incentives for creating some restrictions. So for example, If you were creating a membership program or a paid community and you're saying, Hey, I want to have 2000 people in this community. No more. So you can create some kind of built in scarcity where people that are not able to get in that community would love to and they're on your waiting list and they build up and they're willing to pay a premium.
So there's ways that you could use it, I think, to create some, Some momentum in a different way, but in most cases, organizations are looking to continuous expand, continuously expand, and then have other ways that they're solving these problems for people with more velocity.
[00:06:59] Rita Burke: I am really curious.
To learn about an experience you had during your early years in Pittsburgh?
[00:07:11] Lechon Kirb: I've had many experiences growing up in Pittsburgh, to be honest.
[00:07:15] Rita Burke: The one with the fridge. The fridge in the basement.
[00:07:17] Lechon Kirb: The one with the fridge? Yeah. I, so one of my biggest drivers is around freedom and essentially that's why I do everything that I do right now, even with our businesses is like helping people get freedom from themselves.
But that really started for me at a young age, as you mentioned. So I grew up in Pittsburgh for anyone that doesn't know. My mom had this old house on the North side of Pittsburgh and this one day I was playing high and go steak with my sister and my cousin and they went to go hide in the attic and I got the bright idea that I was going to go hide in the basement because nobody went there, I thought it'd be the perfect hiding spot.
So I go down there and I find this old refrigerator my mom has in the corner and I take out the racks and I climb in it. And while I'm trying to get situated, I knocked the refrigerator over on the door. So now I'm trapped in there and I'm screaming and I'm clawing, I'm looking, I'm just doing anything to get out.
And I'm making all the noise that I can make. And it was just terrifying. And eventually my mom came and found me, kicked the thing open, got me out of there. But. I think that was the moment for me that I recognized that my freedom was like the same as oxygen. I need it. I required it. They were the same, and I think that was a powerful lesson for me because now when I look at everything that I do, I'm always measuring it against the cost of the freedom that I have from day to day and is it going to expand that, is it going to give me more of that?
Can I share that with people? And it was a very valuable lesson to learn early.
[00:08:46] Rita Burke: I smiled when I read that story. I got a little worried at the beginning.
[00:08:53] Lechon Kirb: Yeah.
[00:08:54] Rita Burke: But I smiled. Not ideal. I was happy that you got out.
[00:08:57] Lechon Kirb: Thank you. I was happy I got out too. Yeah. You don't necessarily wanna be trapped in a basement, in a refrigerator. iT's not the ideal place to be, but there are lessons to be learned from everything.
[00:09:09] Ellington Brown: Unfortunately, that was not a pleasant way to learn any type of lesson. How, as a
creator, how do you guide creators and entrepreneurs in building purpose driven businesses while they stay true to their passion?
[00:09:30] Lechon Kirb: There are a lot of ways that we help creators. To be fair, creators are one of the different kinds of audiences that we help, but I feel a special kind of connection to creators because I find that generally speaking, most people that are hyper creative don't necessarily know how to make that a living for themselves.
They don't know how to. Make that into something that harnesses their true energy. So I really love that! But one of the ways that we help people get it is around for one, their mindset around it. Most people that are creating value in the world, they, they have some level of awareness of creating something special or this is a value, but they generally speaking, lack the ability to really.
assess the value of it itself. You could create something amazing in the world, but there's a way that it lands with people. It's a way that they make them feel. There's things that it does even specifically for businesses. Like they know their business is impacted differently because they're able to harness your energy.
And I actually experienced this fairly early in my career as well, because I was really when I left the Marine Corps, and we didn't talk about that yet, but I wasn't the Marine Corps for anyone listening. And when I left, I got really into branding and at some stage of my process, I gotten invited.
To create some, some different things for photography and editorials and billboards and on these campaigns and I got involved with this one campaign, it was a really big company and the campaign ended up all over the world, millions and millions of impressions and Which I was very excited about by the way, but I wasn't making barely any money and I thought to myself like, man, I spent all my time trying to become prolific and skilled at this particular thing and it doesn't necessarily translate into a life that has resources.
It's not really taking me where I want to go. And so I had to start really learning how people are making that happen for themselves. So I love doing that with creators.
[00:11:34] Rita Burke: You call yourself a creative entrepreneur. Most people or many people who have their own businesses call themselves entrepreneurs.
Talk about the inclusion of the word creative in front of the word entrepreneur. What's the significance of that term?
[00:11:57] Lechon Kirb: Yeah. Great question. Me I'm really, I'm a multi hyphenate creative. And I can dance in between having conversations where we're talking about content or photography or web development or online marketing, I think it's for me it's coming the truest place that's coming from the core is created.
But you still need to have the understanding of the mechanisms that get the right awareness or the appropriate momentum so that creative doesn't just live and die where you created it. So creative entrepreneur. Yeah. I think that's just Probably one way that I might describe myself, I think it started there.
Most people would probably call me a marketing strategist, even though I think of myself as just a guy who's interested in many different things. So yeah, I'm a creative entrepreneur, multi hyphenate for sure. Like everything from music to web development, graphic design, cinematography, anything interesting that piques my curiosity.
I'm willing to, explore that. And I've done that over the years. But. I think I'd probably most widely be known now as more of a marketing strategist because to me, I just think you need to understand what levers make that vision come to life. And if you can do that, then you can be creative if you want,
[00:13:15] Ellington Brown: Very true! I just want to talk a little bit about calculated risks. I think you mentioned something about that earlier. And so what advice do you have for creators who are hesitant to take that risk into the entrepreneurial journey?
[00:13:34] Lechon Kirb: Yeah, when you're younger, I think people are quite apprehensive because they have the belief that maybe they can't do it or maybe they're not as far along.
But what I found, at least on my journey, is that. It doesn't matter as much, if you throw your hat in the ring, you find yourself in the ring with other people. And while you're there maybe intentionally or non intentionally, you start to notice maybe you're a lot farther along than the other people that were already in that ring, maybe you're more skilled, maybe you're more knowledgeable, and I think your comparison start to change once you're in there.
If you don't do it, then you really just don't gain the experience that you need to thrive in that environment. So I'm definitely of the perspective that throw your hat in the ring. Get yourself in the arena, get that experience because once you get the experience and you're able to start skill stacking there were a lot of other multipliers that make a difference of whether you're going to do well or not.
And some of that is, is depending upon your own skillset and your mindset. But some of that is just depending on the relationships that you're able to build, how you evolve as someone that is now has that experience, right? So I think the apprehension starts to die down once you gain some experience.
It doesn't require you to be as like confident because you're competent with what you can do. And I think that's a really good way to tackle it for sure.
[00:15:00] Rita Burke: I like the term, throw your hat in the ring. Lots of things could happen when the hat goes into the ring. Can they, lots of things can happen. One of your favorite topics is mindset.
And I need for you to just talk your head off, your heart off about mindset, please.
[00:15:25] Lechon Kirb: Mindset for me is honestly like one of those it's like a superpower to be honest because when you're going through your life. Most people experience their life as the reality of things, and the truth is, it's not quite like that, like everything that you perceive and everything that you believe might appear as though it's your reality, but it's not.
It's really your perspective, and it has. It changes the way that everything is when you're able to shift that perspective. I had done this training probably like 2011. For anyone that knows it's called the Landmark Forum and in the Landmark Forum, it really helps you uncover the filters of what you do perceive your life.
And. I just thought it was so amazing because there are things that just live like within your awareness and you're completely cognizant of those things you're like, Hey, I know this. And you know that you know this, but there are things that you don't know. And there are things that you don't, you didn't know that you didn't know.
You, they're completely out there. They have, they come from a blind spot. And what's interesting and difficult about those things is that doesn't mean it's not impacting you just because it's not within your awareness, just because it's not within your scope or your sphere doesn't mean it doesn't impact you.
But if you can bring certain things into your awareness, you're then now able to deal with them differently, and this impacts your relationships. This impacts your own presence. I'll give you an example of how this impacted me when I was like, really young. My mom got this opportunity to work for Aerojet Space community on the missile program and we moved to from, we were moving from Pittsburgh to California, but my mom didn't have enough resources at the time to take me and my sister.
So she arranged for me and my sister to go live with my aunt in Buffalo, New York for a little while. And that's literally all that happened. Doesn't matter. The perception, at least at, for me at that stage was that my mom was going on to live a better life and she didn't love us as much as she, we thought she did, so even when she came to get us back, she never really got us back the way that she left us because we now we're different.
We had different views, a different experience, and the reality that we had in place before was now shattered. And that actually was like a really difficult climb to reestablish that relationship to the degree. That it was previously all because of a filter and it wasn't real, and when I was able to remove that filter, all the feelings, all the relationship still there, still what it was just without the barriers that got in the way from having that experience of love.
[00:18:08] Ellington Brown: It's quite interesting that you bring up that. Situation using that analogy. I thought that was quite interesting. And I also found it to be vivid. I was a very good use of words. If I may say so myself,
[00:18:25] Lechon Kirb: thank you for that.
[00:18:26] Ellington Brown: So you are a guy from Pittsburgh. and north side of Pittsburgh. So what lessons did you learn living there that helped you become successful?
[00:18:42] Lechon Kirb: There are many lessons to learn from Pittsburgh, I think. Mainly because the culture of Pittsburgh is very like salt of the earth, hardworking, willing to do what it takes type people. And my family was no different. But I think what was most interesting for me is that we, I grew up in a rugged neighborhoods, very difficult, complex.
neighborhoods and to see my mom still come from that and, get these opportunities. Matter of fact, she didn't really get these opportunities. She created them as a reflection of who she was. She ended up like creating her own TV show and she got into movie casting and all this other really cool stuff.
She was in, probably seven different editions of Who's Who in American Women. She was inducted on the wall of tolerance by Rosa Parks. Just she did some really incredible things. But I knew that she was really a rose growing from concrete. And it was amazing to see that. And I think having those early lessons were foundational for me and what I thought was possible for me.
And, it's just a, it's a great place to grow up and where you see that a lot.
[00:19:51] Rita Burke: We're talking with Lechon Kirb, who is currently in Orlando, Florida, and on SpeakUP! International, we seek to inform, to inspire, and to educate. And your story is doing just that for me right now, Lechon. Thank you so much.
But I want to go back to something that I'm always curious about, this mindset thing. And as Elton said, the story you told about your mom having had to go ahead of you, then send for you really has piqued my curiosity a little bit more. At what point did you realize that in order for things to shake down that you needed to shift your mindset?
[00:20:43] Lechon Kirb: That's a great question. I don't know exactly when that point kicked in for me or that level of maturation. But I will say that. Things really started to shift for me a lot when I went to the Marine Corps. Because, you're now introduced to a different level of complexities and dangers and challenges.
You're tested from a mindset perspective. You're put in front of some of the most difficult things you'll ever experience, and. It requires of you to be greater than you were yesterday, every day, every moment of the day, whether that's like how someone's treating you or where you're being sent to or whatever kind of danger, so I think that experience began to forge me into a different person because there's a lot to experience in the military, specifically in the Marine Corps, and I think that was probably, where things start to align for me from a mindset perspective, that whatever difficulties I face, I am capable of facing those difficulties and whatever energy I need to channel to, to manage that, I need to do that now.
And it just becomes a way of life. I think if I were to answer that question, I would say that began to forge for me inside of that environment.
[00:21:56] Ellington Brown: How can individuals apply their presence and influence in their respective fields or communities?
[00:22:05] Lechon Kirb: There's lots of ways that you can, apply your influence. I think a really good place to start is to really be able to dial in what you do while you're doing it. Really get connected to your purpose.
around that. And then who you're doing it for, because there's your skill set, your knowledge base, and that's all fine. But then there's a way that you serve people and the way that they experience it. So if you can really dial that in, you'll find that, people are willing to pay. whatever it takes to work with you, if you're dealing with the right people and solving the right, the right problems.
I had this was probably this was quite a while ago, but like I had this offering that I was selling. And at the time I felt like I was selling it for a good amount of money, but then I got. Invited to this like business mastermind and when I go to the business mastermind first of all shouldn't have been in the room because they had a criteria where you needed to be at a certain level of business before to get invited, but I ended up going to the event prior to in making some relationships.
It got me into the room So we'll say that but then when I got in there, I met some we'll call them colleagues now They weren't colleagues then there were people that were looking up to But they were selling similar things for 10, 20, 50 times the amount that I was. And from my opinion, it wasn't a big difference other than I didn't understand the value of it really.
I was really just trying to price something and make a sale, and then they just understood it at a different level I would say to someone that is trying to explore that for themselves for sure, get mentors, get people that have, they're farther ahead of you because it will really help you reduce the time that it takes you to figure it out.
And yeah, you're going to make mistakes. There's going to be failures along the road, but the truth is it's the toll that you pay for success. It requires you to fail. It requires you to become greater. Like I said, in the military. In order to get yourself to where you want to be. And don't be afraid of that.
Most people really are apprehensive toward failure. They don't want to take certain actions because they're concerned. They're going to fail. You're going to fail without question. You just need to fail better and better every time. Fail less. With less velocity, less of a hard fall. It's like when you fail and you fall down, it's not like you're really starting from scratch at that point.
You've learned lots of lessons. You've gained different skill sets. You have more access to relationships. And that means that you're able to reduce that time that it takes to get you the life that you desire.
[00:24:42] Rita Burke: Listening to you, Lechon, makes me feel like I'm listening to a person who has majored in psychology and human relations.
What's your educational background?
[00:24:57] Lechon Kirb: Huh, that's a great question. Actually, I've gone to school for many different things. It started with business, but then it got into multimedia. But I've read a lot of books, I've trained a lot in different things. I don't really see myself as someone that is, someone that's majored in psychology.
I know people very well. I went to probably 14 different schools before I got out of high school. And, that gave me some really powerful tools when it came to building relationships. And yeah, it's been fortunate. And the more that I share with people and talk with people, I get more, excuse me, I get more I get more empowered by that.
I didn't have this training. I'll say years back. I built this thing called the online course success. I think I mentioned a little bit about it where we had like thousands and thousands of people learn how to build their lives around, scalable products. And we brought on this speaker, his name is Chris Smith, and Chris Smith has this training called the Campfire Effect, and I found the Campfire Effect to just be profound, because most people, if they're even at the level where they do something that's prolific, have a great deal of difficulty explaining that in a way that, that makes sense to people. What it does is it helps break down how you communicate who you are and why you're doing it and your intentions and why you want to deal with people in a very succinct way. And I just found that to be incredibly helpful.
So maybe that's part of what you sense from me. Maybe it's some of the trainings that I did with mindset. I did do that landmark training extensively. I did what's called the Landmark Forum is where you learn to make a difference in yourself. You identify your own filters and how you see things.
And that's great. I went a step further and did what their advanced course, which is where you learn to how to make a difference at the group level, how to affect in a positive way, larger groups of people. And then they had this stage beyond that, which really trained you to come up and bump up against the things that.
Are in a resistance phase for you, things that you wouldn't normally look at things that you wouldn't want to face. And it requires you to do that. And the idea is so that you're so capable of being with people. And just so able to remove things that would get in the way of you being able to build powerful relationships and I, that was transformational for me.
100%. Essentially, it trains you become like a, there's like world renowned life coach type person. I wasn't really interested in taking that approach. Even though I ended up helping people in a different way in a different format, but I thought it was transformational for me. And it's probably part of what you experience when you talk to me.
[00:27:43] Ellington Brown: We've been talking about communication with individuals with ourselves. And so why do you believe that it's important to have real conversations that spark growth? And how do you facilitate these discussions?
[00:27:59] Lechon Kirb: Yeah, communication is very powerful. I think that the faster that you can remove the things that are come in between those relationships, the better.
When you meet someone new, there are a lot of things that people need to fight through. In order to talk to you, like their thoughts about themselves, their inadequacies what they're really hoping to do what they want to turn this relationship into there's a lot of things within the battle that are under the skin.
And you really don't get to interact with that because it's such a new relationship that even them themselves, most of the time isn't showing up. It's like they're representative, right? So you've got to get a fight through that. But if you're able to, what you'll find really underneath that is most people are similar in like their intention, like they want to do something great in their life.
Usually they, they believe that it's possible for them to have they want to be loved. They want to be understood. They want to be seen. And one of the ways that I communicate with people when it comes to that is I show up with fierce curiosity. Like I truly want to know who they are and not from the perspective of what I can do with it.
I'm not talking about tactics here, like what I can do to leverage it and all that kind of stuff. But truly who are they, the experience of being with them, and then build from there. Because I think that it creates a certain type of resonance where you're able to truly connect with people. And I've found that to be incredibly powerful.
[00:29:25] Rita Burke: Two questions. Is there a connection between mindset and self awareness?
[00:29:33] Lechon Kirb: Oh, without a doubt. I believe that you need mindset to gain certain levels of self awareness, because even the idea that you have self awareness is a certain level of a mindset. So I think that they're critically connected for sure.
And the more that you're able to increase your mindset, you increase your awareness because you increase your scope of perspective. It's one thing. If you like, walk into home, right? And you look at the home and you're like, Hey, these are rooms. These are doors. These are windows. But if you were to look at the blueprints, a whole world of other context that would be invisible to you. Otherwise, even though it's there, so you need that ability to gain that even certain level of awareness.
[00:30:16] Rita Burke: And so my second question before Elton comes back is what does fierce curiosity look like? What does it sound like? What does it feel like
[00:30:29] Lechon Kirb: Fierce curiosity so to be fair, I've never used that term in a question before, but when I sit with myself with what that means, it's that being curious for the sake of being curious, like really wanting to know and exploring how far you can go with it. I'd like to say that I've been able to harness my childlike curiosity.
In my adult ages, because I'm curious, I want to play. I want to know how it works. I want to see where the adventure goes. I want to know what the people are there. I want to see that I want to try the food. I want to hear the music. I want to understand their thinking. And I think that it does being like that does give you a certain level of insight, and it invites you into other people's worlds without it being, something that they need to resist. So fierce curiosity for me is being curious for the sake of being curious and knowing, like trusting the unknown that it will deliver you on the right path.
[00:31:35] Ellington Brown: On a fun note, do you cook?
[00:31:39] Lechon Kirb: I'm sorry. Can you repeat that? It's something happened with the audio on your side.
[00:31:43] Ellington Brown: So do you cook?
[00:31:45] Lechon Kirb: Do I cook?
[00:31:46] Ellington Brown: Are you a cook?
[00:31:48] Lechon Kirb: My wife is a cook.
[00:31:50] Ellington Brown: There we go!
[00:31:51] Lechon Kirb: She's an incredible cook. I can eat. Do I cook? No, I don't cook. At least I don't cook anything that anyone would want to eat but I do think there's an art form to it.
She has really harnessed that she has so many cookbooks, so many skills. I like to eat though. I'm interested and I'm fiercely curious about what she makes and if it tastes good, for sure. But no, I don't really cook that well at least.
[00:32:16] Ellington Brown: Okay. And my second question is how large is the table? So maybe I have an opportunity to slide my knees underneath it.
[00:32:24] Lechon Kirb: I'm sorry, there's some kind of interference is happening with your microphone. I can't really quite make out your words, but I know that there are some being said.
[00:32:32] Ellington Brown: Okay, is that better?
[00:32:33] Lechon Kirb: There you go. Yeah.
[00:32:35] Ellington Brown: So what I was saying is, so my second question is.
How large is the table? So this way, maybe I have an opportunity to slide my knees under it.
[00:32:49] Lechon Kirb: Yeah, I think you can fit a good 10 people at the table.
[00:32:52] Ellington Brown: No, there you go.
[00:32:53] Lechon Kirb: More than enough room for you to come share. And he's
[00:32:58] Rita Burke: asking for an invitation.
[00:32:59] Lechon Kirb: You just
[00:33:00] Ellington Brown: gave it to me.
[00:33:02] Lechon Kirb: Communications are open. Come on.
Come on and eat some good food.
[00:33:07] Ellington Brown: Oh, by the way, I'm from, by the way, I'm from Philadelphia originally.
[00:33:11] Lechon Kirb: Oh, okay. Yeah. Other side of the road.
[00:33:13] Ellington Brown: Neighbors.
[00:33:15] Lechon Kirb: That's right.
[00:33:17] Rita Burke: I want, I have a fierce curiosity about your book. Talk to us about that, please.
[00:33:25] Lechon Kirb: Yeah I'm gonna be releasing a book. It's called A Culture of Equity, and it's really about redefining your narratives and owning your own power.
It is connected to some of our conversation, because I think that most creatives and business people, they get involved with these opportunities if they're fortunate. And generally speaking, the value that they help create for organizations or other people, they're not quite aware of. And there's a couple things that hold them back.
One is like their mindset around it, like really understanding their own power, their own contribution and then how it relates. And so if you don't understand that, it's really difficult for you to get your fair share of what you're bringing to the table, so you need to be able to understand what the table is and how it's being used and how your energy is being harnessed.
And then you need to, Set up that dynamic such that you are you are a part of the winning strategy. It's not just you're being leveraged for a time or a service or something like that. It's just taking your energy. A culture of equity is inviting people to reimagine how their value is being assessed and how their perspectives of themselves is being portrayed.
[00:34:43] Ellington Brown: And what key messages do you hope readers are going to take away once they complete reading your book?
[00:34:52] Lechon Kirb: I think the key message is that we need to be in front of our own narratives. We need to be who's saying how we think and what we feel. And if we're doing new cool dances and writing new songs, we need to be in front of how we describe the context of how we're thinking about these things.
If we're in movies, if we're in television. We need to be, directing those hidden worlds in a way that when people see it, they understand the context appropriately. And then we're set up to win from that. If there's anything I want people to get from this, it's that if you want the world to see you in a different way, you need to be the one that's painting it for them.
[00:35:35] Rita Burke: You said we need to be in front of our own narratives. Who are you speaking about when you say we?
[00:35:46] Lechon Kirb: That is a great question. So for me I'm writing it from being black American indigenous. And, I think that there is a certain narrative that's out there for us in America, how we're perceived on the news and more people hear when they listen to our music or they listen to our writings or they see our language, our dance, there's so much missing information because it's the outside world.
Describing their interpretation of what it is versus like us giving our perspectives on what it is, how it works, how it feels, what we think, what we feel, what this thing is, and we need to be able to describe that powerfully. And I think that we can and then also as those things are being leveraged, we need to be on the winning side of what that means.
If that means it's drumming up a lot of attention, a lot of views sponsorships, any of those kinds of things, we should be on the winning end of that as well, because that is the equity that you're creating. Every time that you're creating something, there is a legacy behind that, and I think that most people would want a legacy that they're proud of.
[00:36:54] Ellington Brown: So where do you see yourself five years from now? Where do you want to be? What will you have created?
[00:37:04] Lechon Kirb: That is a great question. Also impossible for me. I created a lot of things, right? I think there are a few different things that make this even more complex. And we talked a little bit about this off camera, the emergence of technology is really powerful and what it is allowing people to do that are able to command it and use it.
is really multiply their output by 100 by 1000. So I don't know what the next five years looks like for me. From day to day, I'm creating things. I'll give you an example. I've been working behind the scenes on this app. Right now I'm calling entry, but essentially it's supposed to set people up with the access points that they need to enter into whatever industry that they want to, and the things that they need to get there.
And with the use of AI and automations, like I can probably create an MVP for that in a month, two months, and where that previously might've been a couple of years and I needed a bunch of other developers and things like that, I needed to go get it funded and. And all other kind of things.
So it's put things in the way of that momentum. And so what can I do with how things are speeding up? We'll see. I've got some great alliances. I got some great ideas and I certainly have the ingenuity. So I don't know, but I think there's a good chance that you'll find me in the South of Spain.
[00:38:26] Elton Brown: Where?
[00:38:27] Lechon Kirb: In the South of Spain.
[00:38:28] Ellington Brown: Nice!
I'm just hanging out, creating things, I have my hands in lots of creative stuff, so we'll see what it looks like by then, but I don't know. I'm open to seeing what happens. I'm fiercely curious to see.
[00:38:41] Rita Burke: So based on your response to Elton then, it sounds to me as if your creative juices are always flowing.
Is there a timeout for rest and relaxation?
[00:38:55] Lechon Kirb: There is time out for rest and relaxation. I don't experience these things as high pressure things at all. Mostly because a lot of what I create is very scalable. It breathes on its own once it's created. But I will say that, I think there's something to be said about being in a certain vibration, a certain frequency that brings you joy.
And it brings me a lot of joy to just make my ideas come to life. Where other people might be walking a dog or watching a TV show, I might be coming up with a new idea that could be transformational for people or myself or my family, my own legacy, right? So I think there's something to be said about doing things that bring you true joy and happiness and also take value to the world.
But yeah I do take time out to not do stuff like that. It's eat some snacks and play some video games and hang out with the kids type of thing. And I'm good for that as well. So go to, I live in Orlando. Go to Disney world or universal or something, go to them. Like I want to have all the fun.
I want to have all the adventure, and I'm also good to go to the mountains and hike and go jump on a lake, wherever the adventure takes me, I'm open for that. And I'm game for it anytime, for sure.
[00:40:06] Ellington Brown: It has certainly been a pleasure talking to you today, Kirby. We talked about a lot of things.
We talked about the impact of the scaling process. We talked about the culture of equity, your book, which I think is exciting! Freedom as a core value. That was one thing that seemed to be very close to you your freedom. And you'll do just about anything to keep it and to expand it purpose driven entrepreneurs.
I think was one of the things that we also talked about. We talked about empowering narratives, which I thought was quite interesting and how people can redefine their narratives to empower themselves. I hope that in the future you and I and Rita will once again have another conversation, this time about your second book or your latest invention.
And thank you so much for joining us today. We are blessed!
[00:41:12] Rita Burke: And I will say to that, what if by listening to this podcast today, one person decides they want to at least revisit or rethink their mindset, then we would have reached our why. So thank you so very much. Thank you so very much. Thank you so very much.
[00:41:37] Lechon Kirb: Thank you for having me. It's a truly an honor!
[00:41:45] Ellington Brown: Thank you for listening to speak up. Exclamation point. International. If you wish to contact Mr. Kim, please be prepared to submit your name, your email address, and the reason why you wish to contact Mr. Kirbe. At www.linkedin.com/IN/LECHONKIRB.. Mr Kirb has other social media accounts you could use to connect to them . That will be listed in the description section on Spotify and other social media platforms. Are you interested in the opportunity to be interviewed and have your cause promoted by SpeakUP! International? We invite you to connect to us by sending a message that includes your name, company, or organization name, the valuable service you offer to your community and your email address to info@speakupodcast.ca.
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