In this episode of the Secrets of Attorney Marketing Podcast, Richard discusses a recent phone call interview he had with Lem Garcia, a personal injury lawyer located in West Covina, California. In this conversation, Lem revealed how he is able to get more revenue, referrals, business reviews, and more using one simple strategy: client empathy. By really listening to your potential clients – even if you aren’t able to help them in the end – people often reward this kindness by leaving positive f...
Feb 26, 2025•25 min
In this episode, Lem Garcia joins the podcast to discuss a very valuable topic: Leveraging empathy to drive growth and success in law firms. As the founder of Lem Garcia Law, Lem has built one of the fastest-growing and most well-respected personal injury law offices in Southern California. What are the foundations of this success? An unwavering support to client care. Lem is the son of hardworking immigrants from the Philippines, and he was the first person in his family to be born in the Unite...
Feb 26, 2025•19 min
In today’s episode, we sit down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and bestselling author. As the founder of How To Manage A Small Law Firm , RJon has achieved 8,000% revenue growth and works alongside 600 of the fastest-growing small law firms in the country. He also helps lawyers identify common obstacles that hold them back by pinpointing the seven distinct stages of law firm growth… Join the conversation to learn about: Why so many attorneys are choosing to leave ...
Dec 16, 2024•49 min
In today’s episode, we are joined by Dr. Scott Tauber from Driving Force Company to discuss the groundbreaking power of Vertebral Motion Analysis (VMA). Offering a dynamic view of the spine in motion, VMA provides medical professionals with a broader detection of objective biomarkers. Could this be a game-changer for doctors and personal injury attorneys seeking to prove the reality of certain injuries? Dr. Tauber sits down to explain… As a Partner and the Chief Clinical Advisor at Driving Force...
Aug 29, 2024•21 min
In this conversation, we are joined by John Scott, the Head of Legal VCFO at Summit Virtual CFO by Anders and a Partner in Tax at Anders CPAs + Advisors. With a unique understanding of the financial and accounting issues that law firms face today, his insight is aimed at helping legal professionals reach their highest potential. What sets his approach apart? Tune in now to see for yourself! Dive in to explore: Why making decisions based on data is so important. Factors that can inhibit the growt...
Jun 14, 2024•37 min
What if you could delegate administrative tasks, client intake processes, and case management responsibilities to a dedicated, full-time team member? Law firms across the country are constantly looking for ways to streamline their operations so they can focus on what matters most: providing clients with their undivided attention. So, what are the best ways to achieve this goal? Eric Usher, a tech innovator and expert in business development, joins the podcast to explain… Eric is the President of...
May 16, 2024•44 min
Brooke Lively is the CEO and founder of Cathcap, a data-driven company dedicated to empowering law firms by providing invaluable insights into their financial data. Her book, From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Business, offers a roadmap for law firm success. Aiming to bridge the divide between traditional law school education and business savvy, Lively and the team at Cathcap employ their expertise to analyze data from law firm management and marketing...
May 15, 2024•29 min
Ready to start your journey toward financial empowerment? A good place to start is listening to Kyle Smith, CPA and Partner at Strata Cloud Accountants. At Strata Cloud Accountants, you'll find a strong team dedicated to helping small and medium-sized business owners make savvy financial decisions that unlock boundless opportunities for growth and balance. Take advantage of this exclusive peek into the world of financial success. You'll learn: Industry-wide insights on profit margins across law ...
May 09, 2024•21 min
What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren’t sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her t...
Jan 25, 2024•26 min
Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of ...
Dec 19, 2023•23 min
What’s the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain. Press play to explore: · Under what circumstances police need a warrant to search your cell phone · How vehicle infotainment analysis is done using Berla forensic software · Whether your cell phone be seized if it’s on your person at the time of an arrest Learn more about Attorney Brayman’s work at Home Page - Breen & Pugh Attorneys at...
Dec 08, 2023•34 min
Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn’t function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this… Richard is a financial strategist who provides wealth management advice for CPAs, tax professionals, attorneys, and more. He is also the author of A Firm Worth Building: Running a Better Professional Business , a book that helps lawyers u...
Nov 28, 2023•30 min
While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don’t pick up your firm’s phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an answering service that understands your firm’s needs and practice areas. If your firm is receiving high call volumes, it may be time to consider working with a third party that can help you streamline your clien...
Nov 20, 2023•5 min
In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities. Hugo has been a lead generation digital marketer for over 15 years. With a background in commercial and consumer marketing, he turned his attention to t...
Aug 09, 2023•23 min
In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle … Join in now to discover: Systems to build in your business to help run it more efficiently. The importance of “shepherding” current clients. How to get continual referrals for current and past clie...
Jul 13, 2023•11 min
By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of acting and thinking as a business owner, and not just as an attorney. Tactics that companies have used to grow their success. The importance of embracing marketing. Why many people that are the best at th...
Jul 13, 2023•11 min
As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm’s exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently. In this episode, you will learn about: How Chat GPT’s search results differ from Google’s. The difference between question keywords and commercial keywords. The importa...
Jun 20, 2023•5 min
In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court Judicial Reallocation with the Office of the Deputy Chief Administrative Judge. In 1997, David graduated from New York Law School with honors – and within the top 15% of his class. With a background as a ...
Jun 05, 2023•47 min
In the fourth part of our series on Speakeasy’s AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book. Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this experience with cutting-edge technology may be just what your firm needs to take its business to the next level… Click play to discover: How Speakeasy is using AI in a responsible and useful way. What makes S...
May 22, 2023•6 min
In the third part of our series on how AI is being used to enhance Speak-A-Books, we explore Speakeasy’s approach to “the ultimate content plan”. Your content is the backbone of your brand, and optimizing it plays a major role in bringing more clients to your law firm’s webpage. So, where does AI fit into all of this? Using this tool to your advantage will not only make your law firm more relevant online, but also provide clients with essential information that other attorneys may not be offerin...
May 22, 2023•12 min
Continuing in the series of how Speakeasy is using AI to produce Speak-A-Books, we dive deeper into the intricacies of the techniques being used. AI is a powerful tool that is only getting better. By utilizing this cutting-edge intelligence system, Speakeasy is bringing its Speak-A-Book service to the next level. Attorneys that have authored Speak-A-Books in the past have seen significant improvements in their business – so imagine how AI can amplify these results even further… Join in now to le...
May 22, 2023•8 min
In this episode, we discuss how AI is being used to produce Speak-A-Books, a service that gives attorneys the opportunity to write a book utilizing SEO – without physically writing a single word… Speakeasy has been doing Speak-A-Books for the past decade, creating over 400 books in 17 different practice areas. Many attorneys have seen an increase in business from Speakeasy’s Speak-A-Books, establishing more trust between potential new clients and the law firm. In this conversation, we discuss: T...
May 22, 2023•7 min
How can SEO optimization help attorneys’ websites get more traffic? Richard Jacobs, the Founder of Speakeasy Marketing and host of the Secrets of Attorney Marketing Podcast sits down to explain. The data collected with Google’s search engine is astounding – and having your business rank well on their results page can be game-changing. So, how can you get sustainable results with SEO? It all starts with covering the basics and doing it the right way from the start… In this episode, we cover: Who ...
Apr 24, 2023•11 min
In this episode, Richard Jacobs outlines key insights that Speakeasy Marketing has picked up from our Attorney Answering Service. We’ve started out by keeping this service exclusive – only serving a tight-knit community of attorneys for the past year. But as we continue to grow, we get an even clearer picture of why this service is so beneficial… What have we learned from our thousands of conversations with clients? Listen now to learn about: The nuances within our answering service that make it...
Mar 07, 2023•6 min
In this episode, Richard Jacobs discusses what Speakeasy Marketing is learning from our attorney answering service. Speakeasy has been offering this service for over a year now, and as we learn more, we have been able to refine how we interface with both current clients – and potential new ones… Join us now to find out: How we handle phone calls for our current clients. The importance of prioritizing calls from potential new clients. Essential advice for firms getting medium to high volume calls...
Mar 06, 2023•7 min
Jon May joins the podcast to discuss his new book, Who Says You Can’t? Strategies and Tactics for Becoming a More Creative Criminal Defense Lawyer. The theme of the book centers around fostering creativity when solving seemingly unmanageable problems in the context of criminal defense. Jon has been practicing criminal law for 44 years, first as an Assistant Public Defender, then as an Assistant United States Attorney. Drawing from his immense experience in this field, Jon is on a mission to prov...
Feb 16, 2023•33 min
Joining us in this episode is “The Local Business Guy” Frank Demming, the President and CEO of Local Business Marketing Solutions. Frank has a background in doing IT work for the government, and after getting burnt out in this line of work, he decided to shift his focus to something new: digital marketing. In 2007 Frank started a business aimed at teaching business owners how to do internet marketing effectively. In 2019, his services shifted to specifically target attorneys – and since then, he...
Feb 07, 2023•19 min
OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why that's far from true: 1) AI isn't smart enough to identify the laws in your specific jurisdiction/city/court system. Further, laws are subject to change at the drop of a hat, whether in criminal defense, fa...
Dec 13, 2022•11 min
Two encounters with the same police officer in one night, questionable reasonable suspicion and probable cause, a fight for discovery and multiple trips to court over more than a year’s time, an unbudging prosecutor … These are just a few of the interesting elements of a recent case handled by New Jersey DUI/DWI attorney Kevin Leckerman. “I only get involved in a case with the mindset that I’m going to give it everything I have; if I have to go to court 10 times and I have to go to trial, that’s...
Aug 27, 2022•25 min
Most attorneys who aren’t hired right after an initial consultation will just count their losses and move on. If Richard Jacobs had done that, Speakeasy Marketing simply wouldn’t exist. What do we do that our competitors don’t? We not only understand the value and impact of following up with potential clients, but we also do it for our attorney clients as an add-on to our call answering and conversion service. In this episode, you’ll learn roughly how much money you’re throwing away for every po...
Aug 03, 2022•7 min
