Welcome to Season 3 of Speak Like a CEO! Oliver Aust and Lena Carlson chat to Waldemar Zeiler, the founder of einhorn and author of Unfuck the Economy. Waldemar shares his perspective on the future of business, sustainability and how business and politics collide. Enjoy the episode! P.S Oliver’s book “Unignorable" is available to purchase here - https://www.amazon.de/dp/3982108829
This is the final episode of our "Expert on Expert" series before we head into Season 3 of Speak Like a CEO next week! Our final guest, Richard Stephenson from CAA, bridges the gap perfectly between communications and leadership. He is an experienced communications director who shares some of the biggest crisis communications challenges and opportunities he's faced in his career thus far - including the time CAA essentially built a secret airline overnight. In 2019, he was named "Communications ...
**This podcast was originally published by Der Podcast für Magnetische Unternehmenskultur ** In this episode, Oliver Aust tells us about why tootings one´s own horn is not only no longer shameful but rather a perfectly fine necessity of our times, how company culture and reputation of a business are so interlinked, they resemble twin siblings and why creating connection through relationship is magnetic and will make customers and employees come to you and want to stay....
The book Unignorable is available Amazon and has already become a #1 bestseller in Germany, UK, US, France and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829? On the fifth and final episode of The Unignorable Podcast, Oliver Aust speaks to Jeannine Koch, Director at republica GmbH. re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 20...
The book Unignorable launched this week on Amazon and has already become a #1 bestseller in Germany, UK, US and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829? On this week's episode of The Unignorable Podcast, Oliver Aust speaks to Nate Regier, the CEO of Next Element and author of three successful books. Nate & Oliver discuss what they have both learned from self-publishing a book. The journey is long and demanding, but also highly rewarding and full of...
** Unignorable is available to purchase on October 13** In the third episode of The Unignorable Podcast, Oliver Aust sits down with Ronny Krieger from Patreon to discover how to build a community. As Ronny tells Oliver, nothing is more important than connection and interaction when building a strong community. His best advice? Never forget your first 100 customers. They will always be the most important, so don’t lose sight of who they are and how they feel. They are the reason you grew in the f...
** Unignorable is available to purchase on October 13** In the second episode of The Unignorable Podcast, Oliver Aust chats with Jill Beytin and Julia Joubert from the Berlin-favourite, Bear Radio. They talk about how to launch your own podcast and the do’s and dont’s of getting started. Launching a podcast might seem daunting, but it’s a great way to build an audience and make yourself unignorable. From which equipment to use to what makes a great editor, this podcast episode is a great insight...
** Unignorable is available to purchase on October 13** In the digital age, being good at your job is unfortunately not enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. In the very first episode of The Unignorable Podcast, Oliver Aust speaks to Kat Brendel, an entrepreneur, podcaster and storyteller about what it means to be unignorable. If you love the...
According to Monika Schaller, “crisis doesn’t create character, it reveals it.” Monika is the executive vice president for corporate communications & responsibility at Deutsche Post DHL. In our final episode of Speak Like a CEO, the summer series, Monika talks about her experience at DHL since she joined last year, and the crises she’s dealt with in her career thus far. She shares why, after 20 years in the field, she believes that communication is really just about numbers, strategy and peo...
On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson speak to Andreas Bartels, the head of communications at Lufthansa Group. Andreas has been with Lufthansa since 2007 and prior to that was the press spokesman for Deutsche Bank. We speak to Andreas about the impact of the global pandemic on the aviation business, the increasing significance of AI and why corporate communications is becoming more meaningful and important than ever before. Andreas also shares his best communic...
On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson got the chance to sit down with the formidable Clarissa Haller from Siemens. With a background in journalism, Clarissa has been responsible for the successful restructuring and corporate positioning of some of Europe’s most high-profile organisations. We spoke to Clarissa about her passion for digital transformation and how companies can successfully embrace and adapt to new technologies.
Jörg Howe has been head of global communications at Daimler AG since 2008. Daimler is one of the biggest producers of premium cars in the world. With a background in journalism, Jörg doesn’t believe in planning too far in advance as things change so rapidly (especially in the age of social media). Take a listen to this conversation with Oliver Aust and Lena Carlson to learn more about Jörg’s unique approach to communications & management.
Nicola Leske is the Chief Communications Officer at SAP - a company that needs no introduction. In fact, over 80% of the world is using their software. Nicola previously worked as a journalist for Reuters before joining SAP in 2014. In this episode, we discuss her commitment to transparency, making difficult decisions (“disagree & commit”), and why it’s so important to get informed if you really want to communicate with impact. Enjoy the episode!
Robin Ruschke believes that every brand should have a story to tell. People need to know the WHY behind what you do. As the SVP of Global Brand Strategy and Communications at SIXT, he is responsible for the company's global brand strategy and more. In this episode, Oliver Aust and Lena Carlson speak to Robin about standing out from your competitors, being provocative, and the power of a great brand.
Communications is an ever-changing art form. With new tools, channels and trends constantly developing, you have to stay in the loop to stay in the game. This week’s guest, Philipp Schindera, is the SVP of Corporate Communications at Deutsche Telekom. With nearly 14 years at Telekom under his belt, he is a master of evolving with the times. In fact, he says that anyone afraid of change is probably in the wrong industry. In this episode, he speaks to Oliver Aust and Lena Carlson about company eva...
Is pressure a catalyst for long-term change? For many companies, the impact of the past few months has led to a total shift in communications, both internally and externally. A.P. Moller Maersk is such a company. The global leader in container shipping currently hires over 80,000 people, many of whom are at sea for a large portion of the year. For this week's episode of Expert on Expert, Oliver Aust and Lena Carlson speak to Mette Refshauge, their VP of Corporate Communications and Sustainabilit...
With an excellent track record in marketing and communications at a range of companies, Sigrid Dalberg-Krajewski is now heading up the Corporate Communications team at Delivery Hero. The past few months have seen remarkable growth for the company, and in this episode she speaks to Oliver Aust and Lena Carlson about working across multiple markets, the importance of staying true to your core message, and working closely with a CEO. Often utilising forward-thinking and digital channels, Sigrid off...
Welcome to our summer series, Expert on Expert! For the next few months, we will be interviewing the chief communicators from some of the world's leading companies. From Daimler to Siemens, this series is an insight into the inside workings of top-tier communications teams. This week's guest is Sabia Schwarzer, Global Head of Communications and Responsibility at Allianz. Allianz is the global leader in insurance and financial services. Sabia began her career in Hong Kong as a journalist, on an e...
“If you’re standing still, then you are falling behind.” On this week’s episode of Speak Like a CEO, Oliver Aust and Lena Carlson got the privilege to sit down with Konstanty Sliwowski, the CEO and founder of Caissa Recruitment. The conversation is an amazing insight into the world of talent, recruiting, and how to communicate effectively in the workforce. For anyone feeling uncertain about the job market right now, this is a great reminder that the most important asset for any company is its pe...
"Trust is good but control is better." It's the paradigm that has informed German business practice to the present day, but Insa Klasing is trying to turn that around. Following a horse-riding accident, Insa noticed that her team performed much better when they had the space and autonomy to think for themselves. With TheNextWe, Insa is helping corporates to transition to autonomous, digitally-minded company cultures that prioritise success over control. In this episode she speaks to Oliver Aust ...
Can co-working spaces survive the current crisis? Talent Garden CEO, Davide Dattoli, certainly thinks so. Breaking away from the model used by other co-working providers, Talent Garden specifically seeks out emerging startup ecosystems in southern and eastern Europe, playing an instrumental role in their development. With an emphasis on education, community, and engagement, Davide and his team are here to stay. In this week's episode, he speaks to Oliver Aust and Lena Carlson about remote workin...
Recently named one of the "15 women in fintech you should know", Aiga Senftleben is leading the charge for gender equality in the world of financial technology. As one of Billie's seven co-founders, she is helping to make B2B transactions sound sexy. In this week's episode, she speaks to Oliver Aust and Lena Carlson about reducing the gender pay gap, successful recruitment, and the importance of face-to-face communication.
Developing house calls for the Zoom generation, TeleClinic is a major step forward for the German healthcare industry. In this week’s episode we talk to the brains behind the company, CEO Katharina Jünger. Giving us an insight into the world of digital healthcare, Katharina shares her thoughts on policy changes and disruptive advertising.
In the current crisis, the aviation industry has been hit hard. Fabio Gamba, head of ACA and ASA, is the voice of the ground handling industry, a collection of hundreds of thousands of men and women who ensure that passengers are safe at every step of the journey. Talking to Oliver Aust and Lena Carlson about the current state of affairs and the upcoming recovery period, in this episode Fabio gives an insight into the work that happens behind the scenes of every single flight. Enjoy the episode!...
With so many urban mobility solutions on the market, how do you decide which one to use? René Braun doesn't want you to pick. With RYDES, he is offering city dwellers a loyalty scheme that combines all of the available solutions, so that millennials can move in any way that takes their fancy. In this episode he talks to Oliver Aust and Lena Carlson about using data to improve customer experience, the downfall of innovation hubs and communicating openly with your workforce, especially when you're...
With seven companies under her belt, Kathryn Schifferle is an expert problem-solver. Now at the helm of Work Truck Solutions, she has built her leadership style around kindness and a commitment to help above all else. The result is innovation that places customer experience at the fore. In this episode she speaks to Oliver Aust and Lena Carlson on female leadership and breaking into established industries.
unu is trying to reinvent urban mobility and improve the quality of life for city-dwellers. With a communications strategy based on emotional appeal, unu is already setting itself apart from the rest of the mobility industry. At the helm, CEO Pascal Blum has developed a company culture in line with this ethos. Talking to Oliver Aust and Lena Carlson about the need to grow as a leader and motivating your team with clear communications, this episode is a guide to emerging from tough times even str...
From living on a boat to serving in the army, this week's guest is no stranger to stepping outside of his comfort zone. Jay Rogers, the CEO of Local Motors, is now looking to change the very nature of car manufacturing, introducing innovative technology to an established global industry. Jay believes in constantly pushing boundaries, and in this episode talks to Oliver Aust and Lena Carlson about radical vulnerability, the traits of a great leader, and challenging accepted norms. Enjoy the episo...
Alice Bentinck is the co-founder of Entrepreneur First, the world's leading talent investor, and Code First: Girls. With these organisations, she is training the next generation of founders around the world. Challenging ideas about acceptable communication and behaviour in professional relationships, this week’s episode of SLACEO, with Oliver Aust and Lena Carlson, is a great insight into building partnerships that last, and improving diversity in startup culture.
Bringing an anthropological perspective to the art of communication, this week's guest is Joana Breidenbach. She is an academic, writer, investor and co-founder, currently heading up betterplace.org and Betterplace Lab. Joana's most recent book, 'New Work needs Inner Work', explores the lessons she learned while transitioning the company to self-management, and she shares those insights and many, many more in this wide-ranging episode. From her top tips on public speaking to the importance of no...
