The increasingly visibility of CEOs and businesses means that they will inevitably find themselves in the trickiest of all public discourses – politics. Wading into politics can bring benefits, of course, but it needs to be conducted in the right way. This episode will break-down why CEOs should take an active interest in political communications and how they can make their voice heard. Enjoy!
On this week’s episode of the podcast we dive deep into … podcasting? Podcasts seem to be everywhere these days. In fact, it is estimated that 1 in 5 Germans listen to a podcast regularly, a significant increase from only 14% in 2017. The global audience for podcasts is rapidly expanding and industry has latched on to this with Mark Zuckerberg and LinkedIn's Reid Hoffman having started their own podcasts. Podcasts are a valuable way for CEOs to foster trust and build their brands. Now, they are ...
Talking about finances is an inescapable part of being a CEO, whether it is reporting on profit margins or convincing new investors to put their money into the company. It can be a tricky and sensitive topic, but a necessary one given the need for money to help the business grow and develop. In this episode we discuss two very different contexts for financial communications. In the first part I will focus on young companies that want to raise money, before shifting attention to publicly listed c...
A crisis is by definition an extraordinary circumstance presenting daunting challenges. Crisis communications can be hard to get right. Even though, it is arguably the most important aspect of communications. A crisis is a “make or break” moment for your professional and corporate brand. That’s why in this episode, we talk about some of the most high profile incidents in recent memory and break down the “do's" and “don’ts” of how to communicate in a crisis.
Getting people's attention is hard. Everyone is vying for our attention across traditional and digital media. Businesses, non-profits, and political candidates are now doubling down on campaigns to cut through the noise... but who's winning? Are politicians, businesses, non-profits or teenagers better at campaigning? What does a cutting edge campaign look like in 2019? Which channels work best? How much budget? In this episode of the CEO Playbook we dive into the topic of campaigning and how you...
Communications is not just about the message that we send to the wider world. Internal communications are equally important, if not more so. Good communications internally lead to good company culture, which in turn leads to happier employees and ultimately to a more successful company. In this episode we will look at the role played by internal communications and give top recommendations for establishing an effective one. Enjoy!
Today, the expectations for CEO communications are higher than ever. Maybe it’s the TED effect or the fact that we tend to centre our focus on the individual rather than the organization. But all eyes are on CEOs and other senior executives to make outstanding speeches, one hundred percent of the time. But just because some are naturally better than others at speaking in public, does not mean that public speaking can not be learned and perfected. In this episode, we dive into the tips and tricks...
The way we consume media has changed radically in the last decade. Newspapers and TV news are being supplanted by social media, blogs, newsletters and podcasts. Journalistic output is greater than ever before. These changes have profoundly impacted the way executives engage with and communicate through the media. In this episode, we discuss how CEOs and businesses can master every aspect of modern media relations, from drafting press releases to preparing for media interviews. Enjoy!
Digital thought leadership is about starting and driving conversation in the wider world. In that sense, CEOs and executives can make natural digital thought leaders because they have vision, passion and a wealth of knowledge that will not only interest, but also impact on other people. In this episode, I divulge some secrets on how to become a digital thought leader.
Telling stories is hardwired into humans. Indeed, we have been telling some of the same stories or variations of them for thousands of years. Stories are not simply just told for entertainment, however. We buy things, we vote for people, we travel to far-flung places all because of the stories told to us. In this episode of the CEO Playbook, Oliver discusses how to craft an effective personal story. Enjoy!
“Communications are by and large just as poor today as they were twenty or thirty years ago when we first became aware of the need for, and lack of, adequate communications in the modern organisation”, wrote Peter Drucker on The Effective Executive in 1966. He was right then and still is now. CEOs have not made communications a priority in their organisations, preferring to focus on something more quantifiable, such as financial metrics. This is the wrong approach because without top-notch commu...
Welcome to the Eo Ipso CEO Playbook where we deep dive into your most pressing CEO Communications issues. We all know that in today's hyperconnected age communications matters more than ever before. But, how to cut through the online noise, future-proof your message and ensure communications supports strategic objectives is an undeniable challenge for seasoned professionals and up and coming founders alike. That's why we've created this limited 10-part audio series to bring you the insights you ...
What if we told you that space is closer than it seems? For our season finale we have a very special guest, Sebastian Straube, the founder and CEO of Interstellar Ventures, an emerging venture capital fund and ecosystem builder for the commercial space industry. Sebastian is passionate about bringing bold ideas to life, currently working to create a future in which people can live, work and play in space! For over 10 years, Sebastian focused on making companies greener as a corporate sustainabil...
Building a successful business in just three years might seem impossible... but Corinna Reibchen managed to do so with her consulting company - Passcon. With over 20 years of experience in banking and consulting, Corinna is a well-known entrepreneur in Germany. Passcon is a consulting firm that specialises in financial services in Europe, Asia and the US with over 150 employees. For Corinna it’s key to do what she does best - that’s why she outsources nearly everything that isn’t part of her cor...
Do you want to be a thought leader in your industry? You have to own your space! Digital thought leadership is an important catalyst for growth. Our hosts, Oliver Aust and Lena Carlson, dive in to how can you better position your start-up in ten clear steps. Tune in for another extra episode of How to Speak Like a CEO.
Do you ever get the feeling that only the most noisy and problematic people are getting attention on the internet? Do you want to make your voice heard and feel like your opinions matter? Cornelius Frey is working to make that a reality. He is the CEO and co-founder of the online opinion-sharing platform and marketing tool Opinary. With a background in business and banking, Cornelius was frustrated about not being able to participate in Germany’s political discussions whilst living abroad. With ...
Nitzan Gal, who is a Forbes 30 under 30, certainly believes so. As the co-founder and CEO of Clique.AI, a knowledge and skill sharing platform for professional communities, she’s seen first hand that people who provide value get much more out of business. Nitzan's company Clique.ai embodies the idea that communities and networks will be the future force of society. No person alone will achieve or change the world. We spoke to Nitzan about how new ways of working are creating new leaders, how to ...
Every year in Berlin, people spend 154 hours stuck in traffic. In Paris? 237. In Rome? 254! Traffic is undeniably a major issue for cities and is only expected to get worse as more people (and more cars) migrate towards urban centres. So today we’re skipping the traffic and getting from A to B with Tom Kirschbaum, CEO and founder of Door-to-door, finding smart solutions for the future of transport. Despite a lot of talk about driving, let it be autonomous or eco-friendly, Tom is clear about not ...
Building a community is harder than it looks - just ask Orlie Dahan, the executive director of EcoMotion. With over 8000 members, Ecomotion aims to foster innovation by building a community comprised of individuals dedicated to improving smart transportation. For Orlie, business is done human to human, not logo to logo. But how can you keep communication personalised when your community is growing rapidly and expanding internationally? How can you make the most of offline events and online platf...
Getting people’s attention is hard. Everyone is vying for our attention across traditional and digital media. Back on 9th May, we brought together a diverse panel of experts to share what established business can learn from startups and non-profits, about how to make an impact with campaigning - just in time for the European elections. You can listen to the live recording here. Enjoy!
Keep your ideas weird and wild. That’s what today’s guest Jörg Rheinboldt, founding CEO of APX, the joint accelerator programme of Axel Springer and Porsche, learned to do from childhood. Jörg was previously CEO of the Axel Springer Plug and Play accelerator, which invested in more than 100 companies including N26. He is a verifiable ideas man whose edge lies in his ability to take dreams and make them reality. This week we’re talking to him about where he finds inspiration, communicating your v...
Sometimes, it feels like to be a thought leader you have be present at every single event. Our guest today tells us why this isn’t the case! Elena Poughia knows all there is to know about what makes a successful event. She is the managing director of Dataconomy and the founder & head curator of Data Natives, Europe’s largest data science conference. Data Natives has taken place twice in Tel Aviv and is now going on its fifth time here in Berlin! Elena is passionate about understanding how da...
Welcome back to Speak Like a CEO! On today's podcast we take you to Israel, with an episode recorded straight from Tel Aviv. Our guest is Chedva Kleinhandler, the CEO and Founder of Emerj, an app that connects employees and mentors. Chedva started her first business at 21. At that time she thought she was the only person in the world who needed a mentor. After her second business succeeded, more and more people sought her advice. She realised: you can be an employee surrounded by people with kno...
Ever been in a situation where you really wished you knew what the other person was thinking? Well, we aren’t talking to any psychics today, but we’ve got the next best thing. Today we are joined with Germany’s mindreader, Gerrit Richter CEO and founder of leading opinion poll tech company Civey. Civey has over 1 million active participants per month, and with the European parliamentary elections coming up in May, polling is a hot topic. But polling doesn’t need to be political. Gerrit lets us i...
Today we are talking straight from the heart with Dr. Johannes Keienburg, CEO of HitFox Group and co-Managing Director of Heartbeat Labs - a digital health platform aiming to bring patient-centric solutions to the market. Drawing on his experience working in journalism, consultancy and in the start-up world, Johannes shares his insights into communications as an essential component of good leadership and how adopting a data-driven mindset can be the key to taking effective business decisions. He...
Ever wondered what pitching your start-up and folk music have in common? Today our guest is Henric Hungerhoff, managing director of the APX startup accelerator, a collaboration by Axel Spring and Porsche. Not only is he an entrepreneur himself but he’s also a startup enthusiast, an investor, a lawyer and plays in his own Americana band (and if you listen closely to the episode, you can catch some of his music!). Henric let’s us in on everything he looks for in a successful startup, from how he p...
Help! Sometimes you need somebody! Not just anybody...Sometime you need the right person, or right mentor, to guide you in the right direction! Today on the show we have Berlin start-up original and friend of the show Christoph Raethke as well as Anne Riechert, the Joan of Arc of social entrepreneurship and CEO and co-founder of the ReDi School of Digital Integration, teaching coding skills to refugees and asylum seekers. Today our guests talk about a common passion: mentoring. What makes a good...
Ever wonder what Obama thinks about tourism? Today’s guest is Toby Nicol, the executive director of Uniting Travel: a coalition of the world's major Travel & Tourism organisations dedicated to ensuring that the sector speaks with 'One Voice’. And that’s exactly what we are going to talk about today. In an increasingly interconnected world, how does one make sure that everyone not only has a voice, but that all these voices are heard and understood: from a small boutique hotel to a huge cruis...
This week the team is in sunny sunny Tel Aviv recording some very special episodes so stay tuned for that. So this week we have a great throwback bonus episode for you! Back in November, Oliver and Lena chatted to friend of the show Lyanne Alfaro from NASDAQ about the art of storytelling how it changes depending on the medium. They talk all about the role social media is playing in the up and coming world of executive communications, how CEO’s can and should utilise the digital media world to th...
This week, Oliver gives us his top 5 tips for presenting with impact (warning, it includes at least 5 "P"s)! Make sure to check out our full episode with Bettina Hausmann for even more insight! Enjoy!
