#38 - MATTHIAS LAUG - COFOUNDER of TIER
Nov 15, 2019•30 min•Season 2Ep. 38
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Episode description
Matthias Laug is on a mission to change mobility for good. TIER is one of the leading micro-mobility companies in Germany and Europe, operating in over 31 cities and 11 countries. You’ve probably spotted their scooters in a city near you.
Matthias is no stranger to entrepreneurship, having previously founded Lieferando. He was also the youngest ever CTO of a stock listed company in Europe. In this week’s episode, he shares with us how to use storytelling and communications to convince people to adopt a radically different type of transportation. We explore the challenge of choosing the right words to deliver your message, and how to focus on brand-building and the importance of transparency in good decision-making.
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