#112 - Using creativity to build a global brand. Robert Klanten, gestalten
Episode description
Robert Klanten, founder and CEO of gestalten, has been a key figure in the global creative industry for more than a quarter of a century. gestalten collaborates with the biggest names in the creative world and is known and loved by millions around the globe for its iconic illustrated books.
In this wide-ranging episode Robert talks about books, the changing nature of creativity and his secrets to building a globally recognised and respected brand.
Tune in to find out more about:
📚 What makes books such valuable medium of communication even though the end of print has been proclaimed many times
🎤 How to be a digital force with over 200k followers on social media
🇺🇸 The key to breaking into the US market as a German company
🎨 How the world is shaping creativity and creativity is shaping the world
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