Scroll Stopper Branding with David Brier
Sep 06, 2022•57 min•Ep. 70
Episode description
In this episode, I interview David Brier, Google’s number one rebranding expert and author of the bestselling book, Brand Intervention.
Throughout the interview, David and I dive deep into what branding truly means and how to differentiate yourself from the competition.
Here are the timestamps…
- 0:00 Intro
- 0:51 David beyond his bio
- 3:09 Attention span
- 8:03 Being different
- 10:52 Relationship with Daymond John
- 17:19 Don't be humble in your zone of genius
- 20:58 Entitlement epidemic
- 27:21 Being sharp & slicing onions with your branding
- 29:38 Top brand that's crushing it today
- 34:42 The 66% rule
- 44:47 Why committees don't work
- 48:26 Weak branding
- 52:04 Being uncomfortable with complacency
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