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Spapreneur Podcast

Spapreneur Podcastwww.spapreneur.com
Spapreneur® is the podcast where we help day spa, salon, nail, and massage therapy owners build long-lasting and successful businesses. With actionable, real-life tested tips and tricks, Spaprenuer® is the podcast where real-life spa experts come on to help you with all the business aspects of running your day spa, salon, and massage therapy studio. We help you build your business beyond the treatment room. Lynn Graves is the founder and owner of DeStress Express Massage and Spa. A Licensed Massage Therapist, Esthetician, and Wax Tech, Lynn brings over 20 years of spa experience. She has personally mentored over 50 spa practitioners and owners to success. Ramona Rice is a retention specialist who helped to push DeStress Express Massage and Spa with great operation and marketing processes. From email marketing campaigns to getting repeat business from your existing client base, she has a solution to push your marketing and operations to the next level.
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Episodes

How to Host a Spa Open House

On today’s episode, we’re talking about open houses! Remember the purpose of the open house is to show off your business to clients and to bring in their friends. What we talk about Themes for open houses Do you have mini services or not? Purpose of the open house How to get people to invite…

Nov 08, 201729 minEp. 24

Spa Horror Stories | A Halloween Special Episode

Happy Halloween Spapreneurs! We’re sharing some of our ‘horror’ stories with spooky additions thanks to John Bukenas from Audio Editing Solutions. If you have a Spa Horror Story to share let us know hello@spapreneur.com. Things We Talk About The Ghost in the Spa Massage Therapist and the Shaman Captain Compost The Crumudengon and his Wife…

Oct 31, 201736 minEp. 23

How to Get More Testimonials

One of the best ways to build new business is to get testimonials, but so many of you can’t seem to figure out the formula to get more and consistent testimonials. We have the system and we’re sharing it with you today. Sadly the review that we talk about is no longer on Facebook –…

Oct 25, 201739 minEp. 22

How to Raise Your Rates

Today we’re talking about raising your rates. Pricing yourself correctly is an art, but one that you can hone. What We Talked About: Should you open your own place right away How to look at competitors Why money needs to be the first rule When you know when it’s time to raise your rates Who…

Oct 18, 201732 minSeason 1Ep. 21

Myths About Working in Spas

Lynn is still not willing to say absolutely. We’re myth busting in this episode. Seriously we are breaking down the myths that are holding you back from success! On today’s podcast: Lynn is sharing decorating ideas Myth of the “Spa Professional” Myth you must be quiet and listen to massage music Myth of worrying about…

Oct 10, 201741 minEp. 20

Cheap Marketing Ideas That Work

No fear in this industry – here are some of the things that got us started. You must try everything to get your business going and some things might freak you out. Those are the things that are likely to be the most successful. Things We Talked About in this Episode: How to get over…

Oct 04, 201737 minEp. 19

Absolutely This is the Time of Year to Plan

This episode is brought to you by We’re back! Summer is over and your favorite Spapreneurs are back on the air! We’re talking about getting your last quarter of the year ready to go Fall through Valentine’s Day 2018! In this episode we go over some key points to create your plan for success in…

Sep 27, 201735 minEp. 17

How to Be Accessible to Your Clients and Staff

On today’s show, we talk about how to be approachable in the spa business. This industry more than any other you really have to be available emotionally for clients. Accessibility is so important for growing your business. We are trusted with our clients to make good recommendations. Some clients you may be more accessible to…

Jun 28, 201723 minEp. 16

How to Set the Customer Service Tone at Your Day Spa

On Today’s Episode: Ramona and Lynn talk about customer service today! Lynn has a brand new customer service crush with her Frontier Rep. It doesn’t matter if you a huge spa or single person, customer service matters – a lot! You as the business owner have to set the tone for customer service for your…

Jun 21, 201724 minEp. 15

How we sold $25,000 worth of massages in four days using Email

On today's Spapreneur podcast: Lynn celebrated her birthday and decided to eat birthday cake while recording this episode. How we're becoming a "grown up" with a new website and app for our clients. So we needed to raise money - and boy did we! Topics Covered: 4 or more membership system The thoughts of free…

Jun 14, 201721 minEp. 14

Making Your Spa a Place Where People Want To Work

On today’s show: How to listen to your staff members so you can create an environment that serves the clients and the therapists well. Take the time to listen to your staff when they have concerns and questions about your business. Topics: Not everyone deals with changes well Know the personalities of all the people…

Jun 07, 201720 minEp. 13

Mo Front Desk Mo Drama

On Today’s Show: More adventures in front desk land – because sometimes we don’t get it right. You don’t understand multitasking until you’ve run our front desk – which is why we put a lot of value on who we hire for the position and who we don’t. Listen and learn from our latest front…

May 31, 201725 minEp. 12

Ask the Spapreneurs: Do Best of Contests Matter?

On this week’s Ask the Spapreneurs a Facebook group member asks the question – do best of contests really matter? Ramona gives the low down in this quick Ask the Spapreneurs episode. Want to ask the Spapreneurs a question? Join our free Facebook Community! There you can engage with the Spapreneurs and all of our…

May 26, 20175 minEp. 11

Don’t Pick a Stupid Spa Name

On today’s show: The name you choose for your business matters – a lot. It’s often the first impression of your business. Don’t set yourself up for questions you don’t want to answer. Topics Why competitors don’t matter The competitor down the road is stupid – wait until you hear this story We have enough…

May 24, 201717 minEp. 10

Pick Up a Phone and Call Your Clients

On today’s episode: Technology has helped us grow our business, but there is a limit to it. How you respond using technology matters – because often we can’t put emotion into an email or text response – so how do you handle that in what is a very personal business? Topics Covered How technology is…

May 17, 201722 minEp. 9

Work Your Front Desk!

On today’s episode, we’re talking about the front desk! When you have a great front desk it frees you up to do other things. Topics We Cover: Don’t be afraid to relinquish control is a freeing experience if you do it right What happens when Lynn has to run the front desk – it becomes performance…

May 11, 201723 minEp. 8

Managing Client Expectations

The Spapreneurs are back and have lots of great stories and tips for managing client expectations! Topics: Where Lynn and Ramona went during February What happens when clients expect one thing, and you deliver something else What your website is showing what the client is going to expect Setting up protocols and how to follow them…

Mar 16, 201720 minEp. 7

Creating a Fun Atmosphere for Your Spa Staff

If you had the February like we did then you need to figure out ways to make your staff feel as pampered as your spa guests. We give you some great ideas how to invest in your people because when everyone is happy the clients can feel it. And it keeps people from poaching your…

Mar 03, 201716 minEp. 6

1 Client Retention Hack Spas Can’t Skip

On today’s show, Lynn and Ramona talk all about building client retention with one simple hack – giving the client a reason to return. Giving a client a reason to return is crucial to the building of your business. Too often we see Spapreneurs saying they can’t build repeat clientele or they just aren’t getting referrals. Not true…

Feb 02, 201720 minEp. 5

Delegation is a Business Owner’s Best Friend

We’re talking about control issues and the importance of delegation as you grow your business. Y’all have been asking about how to build your staff, but you have problems letting things go. Or you’re worried that if you hire someone, they won’t do it just right. Here we break down how we handle bringing in…

Jan 19, 201730 minEp. 4

Valentine’s Day Prep Plan

Valentine's Day can be an amazing and profitable day for any Spapreneur - so long as you have a Valentine's Day plan. On this episode Lynn and Ramona go through all the things that they personally do to ensure they are ready for all the love and hearts. Make sure to visit Spapreneur.com for full show notes and links to resources.

Jan 11, 201740 minEp. 3

How Do You Control the Treatment Room

Who controls the treatment room you or the client? That is the question Lynn and Ramona discuss on this episode of Spapreneur Podcast. From everything from the temperature to music, the client has a lot of say in their spa appointment. But do you have the skills, language, and backbone required when faced with a…

Jan 04, 201732 minEp. 2

Why Every Spapreneur Needs a Business Plan

You got to have a business plan for your spa to succeed. If you don’t have a plan, you need to close your doors or go work for one of those corporate spas. This is the topic for today’s Spapreneur Podcast. Driving factor for many individuals to become part of the spa industry is…

Nov 28, 201618 minEp. 1

Meet the hosts of the Spapreneur Podcast | Spapreneur 001

Summary of the Episode Lynn was in sales for ten years and a top sales person but stressed to the max and for two years she wanted to get out of sales. Then she hurt her back and sought out massage therapy, and she decided to go to massage school. While attending massage school, Lynn…

Sep 28, 201623 min
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