This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click here to visit the web version of today's issue with links to every single thing covered.
Feb 13, 2026•10 min•Ep. 807
Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel 4 expands further into Spotify video distribution. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com Type...
Feb 12, 2026•9 min•Ep. 806
Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targeting that could help news publishers get ads again. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Feb 11, 2026•6 min•Ep. 805
This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. Written by Tom Webster Edited by Gavin Gaddis Audio narration and editing by Gavin Gaddis Register for Evolutions by Podcast Movement @ SXSW Find the full article here on Sounds Profitable....
Feb 11, 2026•7 min•Ep. 804
Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors from social media. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Feb 10, 2026•7 min•Ep. 803
Today in the business of podcasting: a look at Minneapolis Public Radio's Q4 web traffic, AudioUK is championing a survey of the UK podcast industry, Bloomberg's podcast revenue is up 36% year over year, and a look at how Hollywood audiences are souring to AI as a plot device. Click here to find the links to every article mentioned on Sounds Profitable's website!
Feb 09, 2026•7 min•Ep. 802
This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of podcasting. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Feb 06, 2026•9 min•Ep. 801
Today in the business of podcasting: YouTube's TV status, Adelicious becomes Audioboom, the BBC is closer to enriching four content creation companies, and Triton Digital has upgraded their podcast metrics offerings. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Feb 05, 2026•5 min•Ep. 800
Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved. Written by Tom Webster Edited by Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Feb 05, 2026•8 min•Ep. 799
Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents AI-generated "podcasts," and The Golden Lobes are open for entries. Click here to find every link mentioned in today's episode.
Feb 04, 2026•7 min•Ep. 798
Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, indie podcasters are headed to the Radio France app, and the CBC is taking pitches for documentary podcast series ideas. Click here to find every link mentioned in today's episode....
Feb 03, 2026•5 min•Ep. 797
Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Google has C&D'd a company trying to measure them like TV, and Voxtopica has launched The Timbre Awards. Click here to read all the stories in full and find links to every article covered....
Feb 02, 2026•7 min•Ep. 796
This week in the business of podcasting: CoHost's new State of Podcast Agencies, Podcast Movement Evolutions talent announced, podcasting's surprising "age of acquisition" potential, and The Ambies voting is live until February 5th. Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication....
Jan 30, 2026•8 min•Ep. 795
Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health checks with Bumper, and the IAB has a 2026 outlook for US ad spend. Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication....
Jan 29, 2026•7 min•Ep. 794
Today in the business of podcasting: Signal Hill Insights points to podcasting's next big demographic to target, a look inside Goalhanger's video strategy, and 1 in 3 podcast creators have quit over time, let's talk about why (and how to help). Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication....
Jan 28, 2026•5 min•Ep. 793
Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space. Written by Dr. Byron Green-Calisch Edited by Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Jan 28, 2026•8 min•Ep. 792
Today in the business of podcasting: The Podcast Show London announces open submissions for panels and speakers, Podscribe discusses incrementality in their latest PPB, about half of UK and US consumer spending is driven by Gen Alpha, and CoHost published their annual State of Podcast Agencies report. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Jan 27, 2026•7 min•Ep. 791
Today in the business of podcasting: audio becoming more vital to programmatic buys, Netflix CEO says they compete with YouTube in "every dimension", Substack launches a streaming app for CTV, and The Ambies voting is live until February 5th. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Jan 26, 2026•6 min•Ep. 790
Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, pushback to "Podcasting is dead" and Goalhanger crosses 250k subscriber milestone. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Jan 23, 2026•10 min•Ep. 789
Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Jan 22, 2026•7 min•Ep. 788
Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Jan 21, 2026•7 min•Ep. 787
The WHO and WHY of podcasting are important, but you have to get them in the correct order. Written by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Jan 21, 2026•11 min•Ep. 786
Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV in 2026, and the CBC's submission period is coming up fast. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Jan 20, 2026•8 min•Ep. 785
Chatbots are changing PR’s place in the media ecosystem, let’s talk why. Written by Molly DeMellier Edited by Bryan Barletta and Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Jan 14, 2026•9 min•Ep. 784
This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Jan 13, 2026•5 min•Ep. 783
This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion protocol using Podcasting 2.0 framework. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Jan 12, 2026•5 min•Ep. 728
Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Jan 09, 2026•8 min•Ep. 727
This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for sports rights holders and brands, and a look at PodcastAdBlock. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Jan 09, 2026•12 min•Ep. 726
Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Jan 08, 2026•7 min•Ep. 725
Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Jan 07, 2026•6 min•Ep. 724