Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV in 2026, and the CBC's submission period is coming up fast. Click here for all the links covered today ! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com...
Jan 20, 2026•8 min•Ep. 785
Chatbots are changing PR’s place in the media ecosystem, let’s talk why. Written by Molly DeMellier Edited by Bryan Barletta and Gavin Gaddis Audio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Jan 14, 2026•9 min•Ep. 784
This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Jan 13, 2026•5 min•Ep. 783
This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion protocol using Podcasting 2.0 framework. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Jan 12, 2026•5 min•Ep. 728
Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Jan 09, 2026•8 min•Ep. 727
This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for sports rights holders and brands, and a look at PodcastAdBlock. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Jan 09, 2026•12 min•Ep. 726
Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Jan 08, 2026•7 min•Ep. 725
Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Jan 07, 2026•6 min•Ep. 724
Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and new audiences for venues), and Meta beefs up podcast promo capabilities on Threads. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Jan 06, 2026•7 min•Ep. 723
Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts consumed on TVs in October, and all signal/no noise with music videos. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Jan 05, 2026•9 min•Ep. 722
Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights looks back at the year in research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 19, 2025•11 min•Ep. 721
Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the UK in 2025. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 18, 2025•5 min•Ep. 720
Podcasting has a creator churn problem that needs fixing. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Dec 18, 2025•9 min•Ep. 719
Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conversion than audio podcast ads, and podcasts formally get a seat on the UK Creative Industries Council. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Dec 17, 2025•6 min•Ep. 718
Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 16, 2025•4 min•Ep. 717
Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Storytellers" more and more these days. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 15, 2025•5 min•Ep. 716
Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 12, 2025•9 min•Ep. 715
Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 11, 2025•4 min•Ep. 714
Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing for video titles has launched on YouTube, and The Washington Post is demoing an AI tool to generate "personal podcasts" recapping news. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Dec 10, 2025•6 min•Ep. 713
Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 09, 2025•5 min•Ep. 712
Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year, Apple Podcasts names their Show of the Year, and how startups are finding podcast advertising in a world where big brands are buying ads too. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Dec 08, 2025•6 min•Ep. 711
Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia launches a "guarenteed human" core branding message. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Dec 05, 2025•10 min•Ep. 710
Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 2026. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 04, 2025•5 min•Ep. 709
Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Dec 03, 2025•7 min•Ep. 708
Sign up for How (and Why) to Budget for Podcast Awards in 2026 Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable....
Dec 03, 2025•5 min•Ep. 707
Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for podcasting in 2026, and how podcast ads can best take advantage of big sale dates like Cyber Monday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Dec 02, 2025•7 min•Ep. 706
Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insights report, Spotify is reportedly going to raise Premium prices next year, Patreon users can now host free open RSS podcasts, iHeartMedia makes a "guaranteed human" promise, and Derek Thompson reflects on how everything is "television" now. Find links to every article covered by heading to the Down...
Dec 01, 2025•7 min•Ep. 705
Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influencer is ending her 5-figures-a-year podcast, a Bloomberg report on the companies advertising on conservative podcasts, and GQ interviews Bill Nighy for his new advice podcast. . Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Nov 25, 2025•7 min•Ep. 704
Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting. . Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Nov 24, 2025•5 min•Ep. 703
Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026 event dates and survey, The Podglomerate presents 22 industry leaders looking back at the year and forward to the next, tracking how loyal your podcast audience is, and Eventbrite partners with Listener.com. . Find links to every article covered by heading to the Download section of SoundsProfitabl...
Nov 21, 2025•11 min•Ep. 702
