Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an interview with Greg Glenday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: Amazon is taking over Microsoft's DSP, Tom Webster on how AI could be used to leverage existing parasocial relationships, a conversation with Acast CEO Greg Glenday, why Poppies Studios is opening a creator studio near Burbank, and podcasts seem to be a popular lunch activity given listen-time trends. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: how creators are becoming power brokers at events like Advertising Week New York, Spotify talks the power of fandom, Twitch could be video podcasting's training ground, and iHeart might be making a play for Audioboom. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: ChatGPT debuts Spotify integration, Alex Cooper's new creative agency lands Google as first client, and reflections on what new generative AI video tools mean for content advertising. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: Flightcast debuts, ICE ads appearing more places that one wouldn't expect, PodcastOne's fiscal Q2 report is live, 8 out of 10 people in Spain listen to podcasts regularly, and what videos AI search engines seem to flock to. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
This week in the business of podcasting: the Podcast Movement Archive is now live, Spotify names co-CEOs as Ek steps down, how to block bad ads, IAB Podcast Upfront developments, rise of the creator conglomerates. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
This week in the business of podcasting: Podcast Movement 2025 panels are now live for free on YouTube, the 83rd Golden Globes eligibility only includes the top 25 podcasts for Best Podcast, shifting ad dollars to podcasting increases reach without increasing cost, and Prebid has HTTP GET integration and server requirements up for public comment. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installme...
Today in the business of podcasting: PRX has acquired Soundrise, Spotify has a lot of new news, Rooster Teeth joins the growing community of creator-owned publishers, SoundStack launches HLS streaming capabilities, and coverage of Podcast Upfront influencer discussion. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: Daniel Ek is stepping down from CEO of Spotify, YouTube creator conglomerate executives share intel, a tease of today's Podcast Upfront, what podcasts and milkshakes have in common, and a new podcast category comes to Tribeca Festival. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
This week in the business of podcasting: podcasting is maturing and changing landscape, Canada's growing podcast audience (including new Canadians), how short-form clips might be cannibalizing podcast audiences, Amazon signs SiriusXM to AmazonDSP, and YouTube is soon to test out their own version of dynamic ad insertion for video. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: podcasting's maturation and what comes next, Canadian podcast listening continues to grow, and Heavyweights is back with a new season from Pushkin. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: YouTube is soon to demo their own version of DAI, the top 10% of Americans are doing almost half the spending, and the untapped potential of serial shortform dramas. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: social media clips pose potential cannibalization issue, Morrissey on saving the open web, podcasting exempt from UK "less healthy foods" advertising restrictions, marketers are squeamish about Q4, and how Nairobi is a Gen Z hotspot for Kenya's podcasting scene. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
This episode pays tribute to Todd Cochrane, the influential founder of Raw Voice and Blueberry, reflecting on his profound impact on the podcasting industry. It then explores how content creators are strategically using CTV deals to enhance sponsorship rates and expand their reach. The discussion also covers Amazon's Wondery retooling, examining its implications for narrative podcasting's creative value and monetization challenges. Additionally, the podcast previews the IAB Podcast Upfront, focusing on measurement and industry changes, alongside other key news.
Today in the business of pdocasting: remembering Todd Cochrane, what creatives don't get about executives, Google's court filing suggests open web is in "rapid decline", what Amazon's turn away from narrative podcasting opens for the wider industry, and Locked On grows advertiser partnerships with Magellan AI. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: how Gen Z is shaping sports media, a look at YouTube's new culture and trends report, how transparency is influencing influencer sponsor pay, and On Air Fest/Work x Work announce a rebrand. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Tom Webster shares a personal remembrance of Todd Cochrane, a friend and podcasting pioneer. He reflects on Todd's early influence through Geek News Central, his commitment to building a sustainable business for creators, and his unique ability to foster a community. The episode highlights Todd's passion, candor, and unwavering belief in podcasting's life-changing power, concluding with a tribute to his enduring legacy.
Today in the business of podcasting: the industry mourns the loss of Todd Cochrane, IAB announces Podcast Upfront plans, and a reflection on how gen-AI might impact media's profit capabilities. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today's podcast business news highlights how creators are using Connected TV (CTV) channels to secure higher-value sponsorship deals. The episode also discusses Washington State's controversial new digital ad sales tax, the New York Times' decision to sunset its dedicated audio app, and the significant growth of Brazil's podcast market. Finally, AdImpact's predictions for record-breaking ad spending in the 2026 midterm elections are examined, along with various other podcast industry updates.
The episode delves into the "Podcast Landscape 2025" report, revealing evolving audience preferences between audio and video, the growing impact of multicultural listeners, and a shift in top podcast popularity. It also highlights the significant financial success of live podcasting events at major venues and YouTube's consistent lead in media distribution, alongside previews of upcoming industry events.
Today in the business of podcasting: a look at podcasting's presence at Advertising Week NYC, The Podcast Landscape 2025 is here, streaming investments are up but buyers drive a hard bagain, and the hidden costs of launching a YouTube presence. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Today in the business of podcasting: a lot of money is going to into creator marketing but not as much is making it to the creators, mainstream media is hungry for star podcast talent, and key findings from industry conversations at Podcast Movement Dallas. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: Podcast live shows are a real money-maker, the creator economy has some measurement roadbumps to clear, talent managers are finding they can't redline contracts for influencers as much, Edison's top 25 podcasts quarterly report is here, and YouTube tops TV watch chart for sixth month running on Nielsen Media Distributior Gauge. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to...
This week in the business of podcasting: The Emmys recognizing YouTube video podcasts as talk shows might save the Talk Show category, Tom Webster debuts data from The Podcast Landscape 2025, Chartable has an official death-date, and Spotify has a new messaging service in its app. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: Chartable has a death-date, two surprising facts about platform consumption, Australia has a new advertising benchmark study, YouTube takes Hype global, and a look at a kids' podcast that got demonetized. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
This episode of Sounds Profitable discusses The Trade Desk's controversial reclassification of SSPs as resellers, impacting ad tech supply paths. It also features interviews with Ozen.fm's Rodrigo Tigre on global podcast growth and Katie Nolan on her new show "Casuals," focusing on authentic conversations. The episode highlights Taylor Swift's record-breaking podcast appearance and rounds up other industry news, including a new creator caucus and Podstock's Episode 360 feature.
Essential news for today in the business of podcasting: YouTube has been quietly sharpening contrast on random YouTube Shorts, Spotify launches an in-app messaging feature, Acast launches Ads Academy, and a roundup of some webinars happening this week. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
Today in the business of podcasting: Spotify's increasing Premium rate, the changing landscape of paid search placement, YouTube podcast elegibility would be a ticket to rejuvinating talk show award categories, and what Black culture means to modern brands. SiriusXM's survey. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment....
