Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettawww.spreaker.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episodes

Attention Attention, Limited Time 🍂 Branding, & More

Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 05, 20244 minEp. 403

Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 04, 20244 minEp. 402

New Branded Podcast Report, Australia's Audio 📈, & More

Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back up Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 03, 20244 minEp. 401

A Look @ Podcasting's Landscape, Rising Ad Loads, & More

Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 30, 20249 minEp. 400

New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More

Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 29, 20245 minEp. 399

New Audience Survey Tool, News Publishers on Brand Safety, & More

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 28, 20244 minEp. 398

Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More

Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 27, 20244 minEp. 397

The Case for Hard News Ads, Raising Standards for Podcasting, & More

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 26, 20245 minEp. 396

Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More

Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 23, 20247 minEp. 395

Onward and Upward- Sounds Profitable at Podcast Movement

It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Aug 23, 20245 minEp. 393

Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 21, 20245 minEp. 393

Thrumm Brings the 🎵, Auto Ads Up in AU, & More

Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 20, 20244 minEp. 392

Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More

Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 19, 20246 minEp. 391

Apple's Distraction Control, GARM Disbands Over X, & More

Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 16, 20249 minEp. 390

Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More

Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 15, 20245 minEp. 389

SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More

Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 14, 20244 minEp. 388

Where Will We Get Our News?

A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com. You can register now for the live debut webinar , coming to a screen near you at 2:00 p.m. EST on Wednesday, August 28th....

Aug 14, 20247 minEp. 387

Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmark for Q2, and youth labor laws. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 13, 20245 minEp. 386

Podcasts Challenge 📺 Attention, GARM's Gone, & More

Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's new web cleanup tool. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 12, 20245 minEp. 385

Olympic Social Media Bumps, Evergreen Brand Focus, & More

Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 09, 20247 minEp. 384

Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 08, 20244 minEp. 383

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 07, 20245 minEp. 782

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 06, 20244 minEp. 781

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 05, 20244 minEp. 380

Ad-Skipping's Impact, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 05, 20248 minEp. 379

Ad Skipping's Real Impact, UK Podcasting Growth, & More

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 01, 20244 minEp. 378

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 31, 20243 minEp. 377

The Hidden Cost of Ad-Skipping

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Jul 31, 20247 minEp. 376

Top Podcast Q2 Performance, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 30, 20243 minEp. 375

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 29, 20244 minEp. 374
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