Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettaart19.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes

Behind the Art of Sounds Profitable w/ Jake Crowe

Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw. Jake Crowe Article: https://soundsprofitable.com/update/podscape-podcast Join Jakes Newsletter!: https://crowebot.ck.page/7b26e3390b Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special tha...

Dec 20, 202125 minEp. 12

The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology. Lindsay Graham of Airship Article: https://soundsprofitable.com/update/paid-subscriptions-hidden-costs Link discussed in Episode: https://soundsprofitable.com/update/app...

Dec 13, 202140 minEp. 11

Why Would People Listen To Podcasts...On The 'Tube?

Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/ A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotify Pacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f Infinite Dial Live at Podcast Movement E...

Dec 10, 202113 minEp. 23

Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data. Gabriel Soto of Edison Research https://soundsprofitable.com/update/invest-in-latino-podcast-segment Link discussed in Episode: https://soundsprofitable.com/update/free-podcast-survey Credits: Hosted by Bryan Barletta of So...

Dec 06, 202134 minEp. 10

Happy Thanksgiving from Sounds Profitable

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone! Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nisse...

Nov 29, 202136 minEp. 9

The Last, Best Frontier For Podcasting

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021 A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/ The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/ The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/ Sign up f...

Nov 26, 202114 minEp. 22

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions. Alban Brooke of Buzzsprout https://soundsprofitable.com/update/anchor-serious-ad-channel Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...

Nov 22, 202137 minEp. 8

Buying vs Building Unique Podcast Adtech w/ James Avery

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon". James Avery of Kevel https://soundsprofitable.com/update/buy-vs-build Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com a...

Nov 15, 202136 minEp. 7

Music Was Better In My Day - Now Get Out Of My Yard

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/ GWAR (GWAR!) https://gwar.net NY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.html My 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/ Who Was Prince? https://www.dcpofficial.com/who-was-prince A better explainer of NFTs than I am: https://www.the...

Nov 12, 202119 minEp. 21

Sounds Profitable en Español! w/ Sean King

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language. Sean King of Veritone One https://soundsprofitable.com/update/sounds-proftable-in-spanish Check out the Open Voice Network Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable....

Nov 08, 202140 minEp. 6

A Deepdive Into Podcast AdTech w/ Pete Birsinger

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter. Pete Birsinger of Podscribe https://soundsprofitable.com/update/deepdive-into-adtech Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wi...

Nov 01, 202136 minEp. 5

The Crux Of The Kerfuffle

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321 Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics John Spurloc...

Oct 29, 202118 minEp. 20

Advising on Advisor w/ Megan Johnson

Lets learn about lift reports and audience insights, and what those can do for you and your company. Megan Johnson of Podsights https://soundsprofitable.com/update/audience-insights Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme w...

Oct 25, 202132 minEp. 4

Look For The Flowers

My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLI Underlying data and observations about Facebook: https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Support the show at Buy Me A Coffee! https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information....

Oct 22, 20218 minEp. 19

How Audio Quality Impacts Your Brand w/ Marcus dePaula

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money. Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertio...

Oct 18, 202135 minEp. 3

BONUS episode featuring Synthetic voices by Veritone MARVEL.ai

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications ! Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish MARVEL.ai: https://www.veritone.com/applications/marvelai/ Join us for more narrated articles!: https://soundsprofitable.supercast.tech/ See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information....

Oct 14, 202111 minEp. 47

Normal, But Not Back To Normal

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/ Buy Me a Coffee!: https://www.buymeacoffee.com/Tomwebster As always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gs See omnystudio.com/listener for privacy information....

Oct 14, 20217 minEp. 18

Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned. Claire Fanning of SXM Media https://soundsprofitable.com/update/programmatic-podcast-ads-upfront Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic ins...

Oct 11, 202152 minEp. 2

Welcome to Season 2! w/ Arielle Nissenblatt

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable. ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.sup...

Oct 04, 202120 minEp. 1

Looking Into The Matrix, Digital Audio Edition

The Tucker Carlson graph Most recent Share of Ear Share of Ear by device Support the show at: https://www.buymeacoffee.com/Tomwebster Subscribe to the I Hear Things newsletter at http://tomwebster.media...

Oct 01, 202114 minEp. 17

SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...

Sep 26, 202130 minEp. 34

Podcasting For Connection

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/ The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039 Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/ Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0 The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-con...

Sep 24, 202113 minEp. 16

SP Highlights: Understanding Lift Reports w/ Matt Drengler

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...

Sep 19, 202132 minEp. 33

To All The Podcasts I've Loved Before

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/ You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1 And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803output See omnystudio.com/listener for privacy information....

Sep 17, 202129 minEp. 15

SP Highlights: Taking DAI Seriously w/ Heather Osgood

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...

Sep 12, 202135 minEp. 32

Workshopping Your Podcast

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

Sep 10, 202112 minEp. 14

SP Highlights: Brand Safety w/ Moomal Shaikh

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w...

Sep 05, 202129 minEp. 31

Little Boxes

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs "First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/ See omnystudio.com/listener for privacy information....

Sep 02, 202121 minEp. 13

Finally Sounds Profitable Has A Podcast w/ Evo Terra

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links: Evo Terra of Simpler Media Productions Ian Powell of Ian Powell Audio Article: https://soundsprofitable.com/update/finally-a-podcast Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive ...

Aug 29, 202131 minEp. 30

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links: Omer Jilani of Claritas Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance ---- ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special...

Aug 22, 202128 minEp. 29
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