Sounds Profitable

Bryan Barletta•art19.com

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Last refreshed: June 24th, 2026 at 11:13 AM

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Episodes

A New Map For Podcasting

Tom previews of The Podcast Atlas, a new study mapping how audiences now move across audio, video, clips, social, and newsletters. He argues podcasting is now a territory creators live in, not a single thing they make. Using listeners under 35, he shows why reaching them means going vertical with native clips and organic creators, not the old trailer-and-swap launch kit, ahead of the full Atlas premiere in a webinar July 1 at 2pm Eastern. Written by Tom Webster Edited and narrated by Gavin Gaddi...

Jun 24, 2026•11 min•Ep. 906

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