Sounds Profitable

Bryan Barletta•art19.com

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Last refreshed: June 10th, 2026 at 7:07 PM

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Episodes

Creators 🔜 Cannes Lions, Substack to Distribute Video, & More

Today in the business of podcasting: Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote. Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity. Apple announces...

Jun 10, 2026•6 min•Ep. 903

Nobody's Coming for the Medium

Podcast Movement is coming to New York City! Tickets are now on sale for the two events running September 14-18: the Sounds Profitable Business Summit and Podcast Movement NYC . The open call for Podcast Movement 2026 speakers is open until Tuesday, June 30. The era of growing a podcast audience by making people curious about podcasting is over — the people who were going to discover the medium on its own merits already have. New research shows YouTube and social feeds now dominate how listeners...

Jun 10, 2026•9 min•Ep. 901

Video Podcasting on TV Streamers, YouTube Webinar for Podcasters, & More

Today in the business of podcasting: New Edison Research Podcast Metrics data shows Netflix and Tubi are gaining traction as video podcast platforms, with 14% of U.S. weekly podcast consumers using Netflix and 4% using Tubi, while YouTube leads at 64% and Spotify follows at 42%. A reported $100 million deal has taken Jay Shetty's podcast On Purpose into exclusivity with Spotify and Netflix, with Spotify handling global ad sales and Netflix securing the video rights, raising questions about wheth...

Jun 09, 2026•6 min•Ep. 902

Bumper Release Free Dashboard Tier, YouTube Overtakes Netflix Daily Attention in AU, & More

Today in the business of podcasting: Bumper has opened its podcast analytics dashboard to creators of every size, introducing a free tier alongside new Pro and Enterprise plans and making its independent Bumper Score available across the board, while Enterprise subscribers also gain access to a new Bumper MCP server connecting podcast data directly to AI tools. Two notable proposals are stirring debate in the open podcasting community on GitHub, one calling for a standardized way to disclose AI ...

Jun 08, 2026•7 min•Ep. 900

PME Heading to SXSW 2027, AMP's New Framework, & More

Today in the business of podcasting: SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event. The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video. Tom Webst...

Jun 05, 2026•8 min•Ep. 899

SXSW PanelPicker 🔜, AMP Taskforce Reveals Impression Framework, & More

Today in the business of podcasting: Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real question for creators is not whether they use AI, but whether they stand behind what they publish. The Alliance for Measurement in Podcasting (AMP) Task Force has released its first unified impression framework, defining Podcast Play, Podcast Audience, Ad Impression, and Ad Audience to enable cross-pla...

Jun 04, 2026•6 min•Ep. 898

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