Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 18, 2024•4 min•Ep. 367
Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 17, 2024•4 min•Ep. 366
This week Tom Webster provides an exercise in trimming the fat from your podcast. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Jul 17, 2024•7 min•Ep. 365
Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 16, 2024•3 min•Ep. 364
Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 15, 2024•5 min•Ep. 363
Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 12, 2024•9 min•Ep. 362
Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 11, 2024•5 min•Ep. 361
Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 10, 2024•3 min•Ep. 360
This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Jul 10, 2024•6 min•Ep. 359
Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 09, 2024•4 min•Ep. 358
Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 08, 2024•4 min•Ep. 357
Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 03, 2024•4 min•Ep. 356
Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 02, 2024•5 min•Ep. 355
Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 01, 2024•4 min•Ep. 354
Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 28, 2024•10 min•Ep. 353
Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jun 27, 2024•4 min•Ep. 352
Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 26, 2024•5 min•Ep. 351
This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Jun 26, 2024•8 min•Ep. 351
Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 25, 2024•3 min•Ep. 350
Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 24, 2024•5 min•Ep. 349
Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 21, 2024•8 min•Ep. 348
Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 20, 2024•5 min
Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 18, 2024•5 min•Ep. 346
Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 17, 2024•4 min•Ep. 345
Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 14, 2024•9 min•Ep. 344
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 13, 2024•4 min•Ep. 343
Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 12, 2024•5 min•Ep. 342
Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Jun 11, 2024•5 min•Ep. 341
Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 10, 2024•4 min•Ep. 341
Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 07, 2024•8 min•Ep. 340