Sound Summit

Official podcast feed of the Sound Summit, Sounds Profitable’s full-day podcasting event at South By Southwest in Austin.

Explore the intersection of true crime and business with audiochuck and MrBallen, delve into podcasting’s ad landscape, and hear from celebrities and industry leaders on the future of entertainment and podcasting’s role in it. From monetization strategies to the synergy of cross-media IP, this feed offers insights into podcasting’s evolving position in digital marketing.

The Sound Summit event and podcast feed are brought to you by The Roost, Ad Results Media, ESPN/Good Karma Brands, Magellan AI, Nomono, Spreaker, and MediaStream.

Last refreshed: April 15th, 2026 at 1:02 PM ⓘ

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Episodes

Hollywood Meets Headphones in the Ultimate IP Crossover

A groundbreaking session that explores the dynamic intersection between the podcasting world and Hollywood's entertainment landscape. Panelists delve into the innovative strategies for leveraging intellectual property across different media platforms, highlighting the untapped potential in licensing existing Hollywood IP for podcast adaptation and the exciting opportunities in optioning podcast content for film and television. Gain valuable knowledge about the business of IP management, the art ...

Mar 12, 2024•1 hr 14 min•Ep. 4

The New Influence Frontier: Familiar Voices in Podcasting

Join “Familiar Voices in Podcasting" where we explore how to build personal branding through podcasting with creators who’ve carved out their place in the industry. Sharing their personal stories and perspectives, the panel will examine key growth factors like authenticity, consistency, and engagement, while zeroing in on podcasting’s evolution and the rise of recognizable voices in the space. Perfect for both media professionals and podcast fans, this session provides insights into the medium’s...

Mar 12, 2024•1 hr 10 min•Ep. 3

The Ad Bargain: Podcasting's Position in the Ad Landscape

Explore groundbreaking research on consumer attitudes towards advertising with "The Ad Bargain," presented by Sounds Profitable's Tom Webster and key research partners who helped bring this project to light. This session delves into how audiences interact with ads across platforms like podcasts, TV, and print, revealing the 'ad bargain' concept. A panel of sales and marketing execs will discuss applying these insights in podcasting. Ideal for marketers and content creators, this session offers v...

Mar 12, 2024•1 hr 9 min•Ep. 2

audiochuck x MrBallen: The Business of True Crime

True Crime shows make up a quarter of the Top 300 podcasts. This session features a fireside chat with the teams behind the The MrBallen Podcast and audiochuck (Crime Junkie and Dark Downeast) discussing their journey in true crime podcasting, what drives them, and their learning experiences. Attendees can ask questions about true crime and the creators’ paths. The talk also delves into the business side, covering monetization, advertising, brand safety, and audience engagement. Additionally, th...

Mar 12, 2024•1 hr 1 min•Ep. 1

Welcome to the Feed!

An introduction to the Sound Summit official podcast feed, which will house recordings of sessions held at the Thompson Hotel on March 9th, 2024 for the Sound Summit, hosted by Sounds Profitable.

Mar 05, 2024•43 sec

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