EP 161: Becoming Successful By Building Trust with Natalie Doyle Oldfield

Today we are talking about becoming successful through the power of TRUST. After taking on a sales role during a downturn in the economy, Natalie Doyle Oldfield realized she didn’t know how to sell. Wanting to be successful, she talked to people who have been successful in sales. She discovered that sales was not about a process. It was all about relationships. -- As she shifted her focus to that, sales started to increase. Natalie returned to school to study the power of trust. Now she has developed a tool called the Client Trust Index to measure trust and she teaches organizations how to build it. This is a great conversation for life and business. -- We also chat about: ✔️ why are people are losing trust ✔️ how to build & protect it ✔️ how being more trustworthy can help you succeed ✔️ how has the pandemic helped or hurt trust -- About Natalie Doyle Oldfield: -- Natalie has been recognized with a Lifetime Achievement Award as one of the world’s Top Thought Leaders in Trust by Trust Across America – Trust Around the World. Other life time achievement award winners include Howard Schultz, Chairman of Starbucks, Douglas Conant, former CEO of Campbells Soup and authors Charles Green and Stephen M. R. Covey. A former Chief Marketing Officer, Natalie has published numerous business and peer- reviewed academic articles. Her proprietary Building and Protecting Customer Trust Model is featured in the book  The Best Trust Models. She advises some of the world’s most successful companies, including many Best Managed Companies on how to grow  their business and increase customer trust and loyalty. -- CONNECT with Natalie Doyle Oldfield: Website: https://successthroughtrust.com/ LinkedIn: Natalie Doyle Oldfield Email: noldfield@successthroughtrust.com -- Resources mentioned in this episode: Generation Expectation Study referenced: https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/ Economist Impact Study referenced:   https://impact.economist.com/perspectives/strategy-leadership/deeper-understanding-building-trust-business-partnerships