Something You Should Know - December 27 Thank you to our partners

and ask hey, is Snowy Radio still on? It is still on. It is till the thirty first, and I had somebody ask me what time do you turn it off on the thirty first, And to be quite honest, the answer is when I remember, which is usually like the next day, so but officially till the end of the year. And if I remember to turn it off in the middle of the night New Year's Eve, probably won't remember. But I wanted to say thank you to

the sponsors because we couldn't do this without them. Chantell Olsen Broker Associate with a Maristar Real Estate, Follies Heating and air Conditioning of Sioux Falls. Roger Costa Junior with will Coxon Insurance of Sioux Falls, Serve Pro of Soux Falls, Mini Critters of Sooux Falls. Also big thank you to suit Fallsweather dot Com, Sue Fallscomedy dot com, Genesis, Gooldira

dot com, and Sue Falls Believers dot Com. Now, I want to say thank you to all of those sponsors because again, without them, we couldn't do the Snowy Radio commercial free Christmas channel every year in November and December. But I want to say thank you also to all of the sponsors that we work with throughout the year on Sunny Radio, because we also couldn't do any of the stuff we do without them. I don't know if you guys realize this. You know you're listening right now.

You didn't stick a dollar in anywhere to listen. It's free. And the way that we do that is we have advertisements that play on the radio. Now. The way we do it is actually a little different than the way a lot of other radio stations do it. First of all, we only run seven minutes of commercials per hour, and the reason we chose that particular number it used to be nine minutes an hour. We did three breaks that were three minutes each, and then we had a gentleman

who left another company here in town. While he didn't leave, he was let go after working the thirty years and when he was fired, he ended up coming to work with us for about seven years and we loved working with him. He moved to the Black Hills and again super great dude. But during his interview with us, he said, how do you guys make money at Sunny Radio? And

I said, we play commercials. He goes, but you don't play very many commercials and I go, we do nine minutes of commercials an hour, you know, three minutes at a time, three breaks every hour, and he's like, oh, where I work, And it's a different group here in Sioux Falls. He said, where I worked for thirty years, we would do four breaks an hour, seven minutes each. Yeah, twenty eight minutes of commercials an hour is what they

would do. And it was during that meeting I couldn't quit thinking of that, and I said, you know what, I bet we could actually get it down to seven minutes. And he's like, why would you do that? I'm like, because I would love to be able to say we play seventy five percent fewer commercials than most radio stations and Sioux Falls because the group that does that they own over half of the stations and Sioux Falls. I was like, you know, that would be kind of cool.

So we've actually had billboards up that have said that. And again, like I said, we're a little different here, but I want to say thank you to the wonderful sponsors we do have, and if your business wants to thrive in twenty twenty five, we would love to work with you. Now here's the other thing we do that's kind of weird. We work with one business per category. Now I've had people say, well, this business and this

business kind of compete. There are some overlap a little bit, but again there's like this category and this category and they both do some of the same things, completely different than anywhere else. You'll literally hear, you know, businesses that

compete with each other in the same commercial break. We go out of our way to try to limit the commercials and try to limit the businesses that we work with, because hey, if I'm working with you for saying we're going to do everything we can to help you grow your business, I can't go make the same promise to your competition. So anyway, all of that to say if you would like to join us and hopefully help your business thrive in twenty twenty five. Reach out today. I'm here.

It's been quiet this week because you know, we had a holiday and it's been a weird week. And here we are wrapping up the week and it feels like we've been in the middle of a long weekend. We're just getting ready to start another weekend. But reach out to me. My schedule is kind of weird today, but I'll be around reach out and let's chat. Now. That

doesn't mean you're committed to anything at all. That just means that we'll visit and see if we're a good fit, and if we are, we can thrive together at twenty twenty five. So six oh five nine three three, nineteen eighty or you can shoot an email John at Sunny Radio dot com. And that is something you should know. Something you should know. Something you should Know is brought to you by Genesis gooldira dot com. Put your retirement

plan on the gold Standard. Get a free Gold and Silver guide now at genesisgoldra dot com.