Brett Bouchy and Chad Towner sound the alarm on a late-night move in Congress that could derail residential solar in America. A few lines of negative language were quietly slipped into a major energy bill, and it just passed the House by one vote 215-214. Brett breaks down the urgency, the path forward, and why the next few weeks could define the future of our industry. The spotlight is on solar. Now is our time to lead, act, and win. 📢 Make your voice heard. Tell your representatives that resi...
May 23, 2025•18 min
Jake Hess, founder of Solar Con and The Morning Energy Show, joins the podcast to talk about his journey from door-knocker to industry leader. He shares how his drive to educate solar professionals led to the creation of Solar Academy and how Solar Con became a powerful platform for connection and growth. Jake reflects on the industry’s recent challenges, the rising focus on sales compliance, and his vision for a more sustainable future in solar. Don’t miss this insightful conversation about res...
Mar 28, 2025•48 min•Season 6Ep. 15
The solar industry is facing unprecedented challenges, from shifting political landscapes to tightening capital markets and accelerating consolidation. In this episode, Brett Bouchy and Chad Towner break down what’s happening behind the scenes—why financing stability is crucial, how domestic content requirements are evolving, and why redlines are rising. Brett shares his candid take on leadership, resilience, and why Freedom Forever is positioned to thrive despite industry contraction. If you’re...
Feb 14, 2025•42 min•Season 6Ep. 14
Justin Wolf, former CEO of Meraki Solar and now VP at Solar Pros, joins Chad to discuss his evolution in the solar industry. From his roots in alarm sales to leading a solar powerhouse, Justin shares how his competitive spirit, strategic market moves, and belief in Freedom Forever's superior model shaped his career. They dive into the lessons from Meraki's peak, the industry's shifts since 2022, and why focusing solely on sales has been a game-changer. Plus, hear Justin’s thoughts on the future ...
Dec 27, 2024•48 min•Season 6Ep. 13
Aparna Mohla, VP of Corporate Partnerships at Give Power, shares her incredible journey from growing up in Mumbai, India, to becoming a trailblazer in the solar industry. From her early days at SolarCity to transformative work with Give Power, Aparna talks about her "why" for clean energy, the power of authenticity in sales, and creating a lasting impact. Discover how her partnership with Freedom Forever drives change, builds karma, and transforms lives. For more on Give Power, visit GivePower.o...
Dec 20, 2024•58 min•Season 6Ep. 12
Chad and Riley Traveller, CEO of Boundless Energy, dive into the ups and downs of the solar industry, from financial roadblocks to the energy arms race across the globe. Riley shares insights on thriving in tough times, the importance of customer relationships, and why solar remains full of opportunity. They also discuss Boundless Energy’s mission to set the gold standard in training and growth. Don’t miss Riley’s take on the state of the industry.
Dec 13, 2024•45 min•Season 6Ep. 11
Divisional VPs Chris Melink and Kameron Gray from Solar Pros share how they smashed growth records and aligned with Freedom Forever's vision. With Brett Bouchy's relentless commitment, they forged a partnership that changed everything. Tune in to hear their insights on overcoming challenges, why alignment is key to success, and how Freedom Forever offers the “safest landing spot” in the solar industry.
Dec 06, 2024•47 min•Season 6Ep. 10
In this powerful episode, Chad Towner and Tyler Jackson share personal stories of resilience and optimism. Tyler reflects on his battle with cancer, his daughter Sloan’s life-changing diagnosis, and how positivity shaped their journeys. From business plans during chemo to celebrating Sloan’s progress, this conversation highlights the strength found in struggle and the joy of working with your best friends. Don’t miss inspiring moments like, “You have to go through the storms to know what the sun...
Nov 29, 2024•23 min•Season 6Ep. 9
In this compelling episode, Chad sits down with Tyler Jackson, President at Solar Pros and a key figure in the solar industry. With 21 years of friendship and shared experiences, Tyler and Chad reflect on the highs and lows of door-to-door sales, from selling alarms to pioneering solar in Texas. Listen as they recount their first solar sale, the groundbreaking impact of Freedom Forever in Texas, and why visionary leadership drives success in the solar industry. Stay tuned for Part 2, where Tyler...
Nov 22, 2024•39 min•Season 6Ep. 8
We dive deep with Aaron Weymann as he shares his journey from being a standout soccer player to becoming a leader in the solar industry. He shares how his determination to create a better life for his family led him to solar, and how he’s thrived by riding the “next big wave.” Aaron also discusses the importance of partnering with the right company, like Freedom Forever, to stay ahead in a fast-changing market. Tune in for inspiring insights on success, leadership, and what it takes to win in th...
Nov 15, 2024•53 min•Season 6Ep. 7
In this episode, Freedom Forever’s President of Sales, Kiley Powell, shares insights from his 23-year journey in door-to-door sales and how his vision and purpose have driven his success. He discusses why joining Freedom Forever aligned with his values, the importance of building strong relationships, and how Freedom is setting new standards in the solar industry. With a mission-oriented focus and a commitment to giving back, Kiley explains how his role bridges sales and construction and why lon...
Nov 08, 2024•45 min•Season 6Ep. 6
In this electrifying episode, host Chad Towner sits down with Aaron Lee, a door-to-door sales veteran and VITL's co-founder. Aaron shares his journey from his upbringing in Provo, UT, and the unconventional success behind VITL. Don’t miss his powerful advice on perseverance, leadership, and the importance of honesty in sales. Tune in for a dose of inspiration!
Nov 01, 2024•55 min•Season 6Ep. 5
We sat down with founders Chris Collins and Tim Trefren to introduce Recheck, a verification platform that builds trust in the solar industry by ensuring ID verification in sales. They discuss the industry's biggest challenge—lack of trust—and how Recheck helps good sales reps thrive. They also highlight the importance of affordable energy in accelerating solar deployment. Learn more at recheck.co!
Oct 25, 2024•43 min•Season 6Ep. 4
In this episode, Paul Stephan, Chief Business Development Officer at GoodLeap, shares his remarkable journey from building his own financial company to becoming a leader in solar finance. Paul discusses the exciting new relationship between GoodLeap and Freedom Forever and reflects on his passion for disrupting the industry while helping homeowners. He emphasizes the importance of understanding customer needs, navigating an ever-changing industry, and maintaining trust in the solar sector. Tune ...
Oct 18, 2024•34 min•Season 6Ep. 3
In this episode, we talk with Riley Traveller, CEO of Boundless Energy, and President Jay Pelletz about their powerful partnership with Freedom Forever. Riley offers bold market predictions and explains how their companies are thriving despite industry challenges. Jay emphasizes the importance of trust and communication, and shares strategies for navigating new regulations and leveraging security in business. Don’t miss their insights on succeeding in a competitive landscape!
Oct 11, 2024•1 hr 3 min•Season 6Ep. 2
In this season’s first episode, CEO Brett Bouchy discusses the solar industry’s challenges in 2024. He shares strategies for lowering costs, gaining market share, and how to navigate the transition away from NEM. Brett also offers bold predictions for 2025, insights on domestic content, and why a customer-first approach will shape the future of solar. Don’t miss this episode!
Oct 04, 2024•41 min•Season 6Ep. 1
From Naval pilot and Pentagon analyst to CEO of solar financing giant, Mosaic, Patrick Moore is no stranger to risky situations. In this episode, Moore takes us into the world of solar financing, breaking down ever-changing interest rates, misconceptions around dealer fees, and how finance companies make a profit. Tune in to hear how Mosaic is changing the renewable energy movement, one loan at a time.
Jan 19, 2024•58 min•Season 5Ep. 6
What is the cost of “loyalty?” In solar sales, it could cost you up to 60% of your sales commission. In this episode of the Solar Disruption Theory, CEO Brett Bouchy talks about how many installers and sales organizations take advantage of sales reps' misconceptions of the industry and their “loyalty” by sneaking unethical provisions into their agreements. Tune in to uncover the chaos and the solution that’s on the horizon for Freedom Forever!
Jan 12, 2024•31 min•Season 5Ep. 5
In this electrifying episode, we dive into the dynamic realm of solar escrow with Kelly Curtis, the CEO and mastermind behind Paykeeper. From Curtis’ unique experience in construction financing emerges a solution for solar cash projects and more. Tune in to explore how Paykeeper's innovative approach not only provides a safety net for both contractors and homeowners, but also regulates cash flows in an industry facing regulatory challenges.
Jan 05, 2024•37 min•Season 5Ep. 4
While California is widely known for its support and love for solar, a perplexing decision like NEM 3 raises questions about the influence of power companies and the ongoing battle against utility monopolies. Bernadette del Chiaro and Brad Heavner from CALSSA (California Solar and Storage Association), the champions advocating for the entire solar food chain in the Golden State, unveil the complexities of the solar industry causing a disconnect between consumers' perspectives and regulatory deci...
Dec 29, 2023•1 hr 7 min•Season 5Ep. 3
Danny Rubin has been riding the solar-coaster since 2007 and has experienced it all, from being a self-proclaimed “not very good” installer to selling solar, to now being Freedom Forever’s VP of Field Operations. Having witnessed the evolution of the industry over the last 16 years has made this seasoned expert an integral part of the company’s safety culture, installation quality, growth, and success. Join us for a riveting discussion on solar's past, present, and future, as Danny shares his vi...
Dec 22, 2023•39 min•Season 5Ep. 2
2023 marked a year of chaos for solar, with rising interest rates and a “reckoning” for many installers. Despite the challenges, Freedom Forever’s commitment to operations and game-changing software, LIGHTSPEED, created a reliable platform to sell solar. Growth remains steadfast, and new markets are continuously opening up, yet the disruptions have left a trail of lessons and opportunities in the solar marketplace. As the industry looks ahead to a brighter future, with lower interest rates on th...
Dec 15, 2023•52 min•Season 5Ep. 1
Solar Disruption Theory host Chad Towner reunites with his first ever sales manager, CEO of VITL, Tyler Bastian. Learn the secrets to the disruptive 10/20 sales model and how VITL is bringing uncommon energy to the industry and to homes across the country!
Jun 23, 2023•1 hr 2 min•Season 4Ep. 11
In part 2 of this special edition episode with SEIA, Abby and John break down the government’s new incentives and how that will change the future of solar. With the increasing complexity of foreign imports and supply chain limitations, it’s clear that we need to grow solar manufacturing in the United States. Thanks to SEIA and the Inflation Reduction Act (IRA), we plan to do just that. Tune in to hear how Freedom Forever is expanding our investment in American-made solar!
Feb 25, 2023•36 min•Season 4Ep. 10
On part one of this special edition two part episode of the Solar Disruption Theory podcast, we’re honored to be joined by SEIA, the Solar Energy Industries Association. Abigail Ross Hopper, CEO and John Smirnow, SVP of Supply Chain and Sustainability, give us a behind-the-scenes look into how the Inflation Reduction Act (IRA) came to be. Riding the highs and lows of the solar coaster, the perseverance of their team at SEIA prevailed to create the most transformative legislation in the history o...
Feb 17, 2023•37 min•Season 4Ep. 9
On December 15, 2022, the California Public Utilities Commission (CPUC) unanimously voted to eliminate the state’s solar net energy metering (NEM) program and replaced it with a “Net Billing Tariff.” Join us for part two of Senior Research Analyst Philip Shen’s Solar Disruption Theory episode as we dive into what this means for the customer and why solar storage will likely be included in every system. For everything you need to know about NEM 3.0, visit the Freedom Forever blog ! ROTH makes a m...
Dec 24, 2022•58 min•Season 4Ep. 8
Panel price changes and a growing popularity of PPAs over loans are just some of the financial shifts Philip Shen, MD & Senior Research Analyst, expects us to see in the coming year. Tune in to hear this solar industry veteran from ROTH Capital Partners break down the Investment Tax Credit’s new adders, why batteries may soon be the trick to creating more savings with PPAs, and how to score the most credit for customers with a manufacturing renaissance on the horizon for the United States. R...
Dec 16, 2022•46 min•Season 4Ep. 7
We’re no strangers to disruption, and Freedom Forever CEO Brett Bouchy is ready to shake things up by disrupting the solar sales stack. What’s his philosophy behind this change? “Be a light in the industry and do what’s right, not what’s easy. When you focus on changing the customer’s life and changing the world, the money will come.” Solar sales reps, this one is for you! Tune in to see how there’s no better way to leave a legacy than being in solar.
Dec 09, 2022•42 min•Season 4Ep. 6
Welcome to Tech-mecula! In this episode, we sit down with Freedom Forever’s very own Zach Bloom, to see how he and his team turned over 1,200 standard operating procedures into the first CRM software custom-built for solar, which we call LIGHTSPEED. Tune in to see how he rose up to the challenge and what’s next for LIGHTSPEED features. Make sure you stay til the end for a special announcement!
Dec 02, 2022•52 min•Season 4Ep. 5
In our latest episode, we sit down with Boundless Inc., CEO Riley Traveller and President Jay Pelletz to hear how they managed to break yet another company sales record… in OCTOBER. Their recipe for success? Leadership. The culture at Boundless focuses on growing leaders and never leaving a rep to walk the lonely road on a boulevard of broken dreams. Tune in!
Nov 18, 2022•42 min•Season 4Ep. 4
