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Software Social

Michele Hansen & Colleen Schnettlersoftwaresocial.dev
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
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Episodes

Vendor Lock-In, Heroes, and Timezones

Colleen Schnettler 0:00 So for those who are just joining us, I am in the process of building my first software business. It is a small software widget that I am trying to sell. And so right now it's invitation only in the Heroku marketplace. So I was sharing this idea I have, and it's a product, with a friend of mine. And he brought up an interesting point. And I don't think of what I'm building as a commodity, right? We all want to feel special. But at the end of the day, I am repackaging clou...

Oct 27, 202033 minEp. 14

Bootstrapping a Company to 130 Employees

Michele Hansen 0:00 Hey, welcome back to Software Social. I'm Michele Hansen. Colleen Schnettler 0:04 And I'm Colleen Schnettler. Michelle Penczak And I'm Michelle Penczak, the CEO of Squared Away . Michele Hansen 0:09 We are so excited to have Michele with us our guest, another Michelle. She. So she said she's the founder of Squared Away, which is a company that employs mostly military spouses to be virtual assistants. And they have over 130 remote virtual assistants working for them. So Collee...

Oct 13, 202040 minEp. 12

Documentation as SEO, SEO as Documentation

Michele Hansen 0:00 Welcome back to Software Social. I'm Michele Hansen. Colleen Schnettler 0:03 And I'm Colleen Schnettler. Michele Hansen 0:06 Hey, Colleen! Colleen Schnettler 0:07 Hey, Michele, how are you doing? Michele Hansen 0:10 I'm good. I'm good. I had a pretty productive day today. Little ADD in the morning, but it was good. Colleen Schnettler 0:16 What does that mean? Michele Hansen 0:19 Well, so I was diagnosed with ADD as a kid when I was 10. And so it's always been something that I...

Oct 06, 202033 minEp. 11

Something Boring, Something True, Something Alluring, Something New

Michele Hansen 0:00 Welcome back to Software Social. I'm Michele Hansen. Colleen Schnettler 0:03 And I'm Colleen Schnettler. Michele Hansen Hey, Colleen. Colleen Schnettler Hey, Michele! Michele Hansen How's it going? Colleen Schnettler I'm doing well. I'm excited to hear what you have to share with us this week since we didn't get to share last week since we did my little video intro. So what has been going on with you and your business? Michele Hansen 0:22 Honestly, not a whole lot. <laught...

Sep 29, 202030 minEp. 10

The Reveal!

See Colleen's product! Video at https://youtu.be/vdO7uFT63dw TRANSCRIPT Michele Hansen 0:00 We're doing something a little bit different. Colleen's product is ready to have a little walkthrough of it. So this will be the first time I'm seeing it. So we're doing something different. This week's episode is going to be a podcast as normal, but it is also going to be a video. So you can see what Colleen's product looks like. So hopefully this is just as enjoyable as whether you're listening to the p...

Sep 24, 202032 minEp. 9

Negotiations... with Customers and Oneself

Michele Hansen Welcome back to software social. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler. So Michele, what's been on your mind this week? Michele Hansen So after our conversation with Alex last week , which, by the way was so fun, I feel like we got to talk to him about like, a 10th of the things I wanted to talk about. I have been thinking a lot about what I got out of my own MBA, because his book, The Tiny MBA , and we talked about this a little bit about the differenc...

Sep 23, 202034 minEp. 8

BONUS: Alex Hillman Joins Our Table

Michele Hansen Welcome to the Software Social podcast. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler. Alex Hillman And I'm Alex Hillman. Michele Hansen And we have a special guest with us today, which is very exciting. Alex has recently released a book called The Tiny MBA . Colleen and I have both read it and we are super excited to talk to you today, Alex. Alex Hillman Um, thank you for having me. I've been enjoying listening to this show. And I feel like I got invited to th...

Sep 23, 202055 min

The Drudgery of Launching and the Difficulty of Hiring

Michele Hansen Welcome back to Software Social. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler. Michele Hansen So what's going on, Colleen? Colleen Schnettler I have so many things I want to share today. Yeah. I, yes, yes, I am super excited. Because I have finally finished my image management widget. I need a better name. By the way. Image management widget is like the worst name. I need something snappy, like cool image uploader. Anyway, I'll work on that. Michele Hansen Nam...

Sep 22, 202034 minEp. 7

Don't Rearrange the Desks On Your Users

Michele Hansen Welcome to the Software Social podcast. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler . Michele Hansen So Colleen, tell me what's going on this week. Colleen Schnettler So I unfortunately have not had a whole lot of time to work on my side project this week, because life has been crazy. I've been swamped with client work and family stuff. So I didn't really do anything. Michele Hansen That happens! Right? Especially during COVID times. Colleen Schnettler Yes! M...

Sep 22, 202029 minEp. 6

When should you give up or pivot?

Michele Hansen Welcome to the Software Social podcast where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen. Colleen Schnettler And I'm Colleen Schnettler. Michele Hansen How's it going, Colleen? Colleen Schnettler I'm doing well. It's been a pretty exciting week for me on a tech front. So I haven't had as much time this week. I'm really trying to commit to talking to more people. I mentioned that. Michele Hansen Yeah! Colleen Schnettler ...

Sep 22, 202032 minEp. 5

Selling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First Place

MICHELE HANSEN Hey, and welcome back to software social. I'm Michele COLLEEN SCHNETTLER and I'm Colleen. MICHELE HANSEN And we're inviting you to join our conversation about what's going on in our businesses. COLLEEN SCHNETTLER Michele, do you want to get started today? MICHELE HANSEN Yeah, so something I'm thinking a lot about is the golden goose of software: enterprise software. COLLEEN SCHNETTLER Oh, man. Okay. MICHELE HANSEN Yeah. So I mean, you had mentioned a couple weeks ago how you have ...

Sep 22, 202032 minEp. 4

Finding and Firing Potential Customers

Follow us on Twitter at https://twitter.com/SoftwareSocPod Transcript MICHELE HANSEN Hey, Michele here. Just a quick note before this week's episode, in the second half [NOTE: starting @ 12 minutes] I talk about a controversial topic and use some strong language. So just a heads up in case there are little ears around. MICHELE HANSEN Welcome to the software social podcast where we invite you to join our weekly discussion about what's going on in our businesses. MICHELE HANSEN I'm Michele Hansen....

Sep 21, 202026 minEp. 3

Building What You Need & Figuring Out Pricing (Or: Our CDNs Episode)

MICHELE HANSEN: Welcome to the software social podcast where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen. COLLEEN SCHNETTLER: And I'm Colleen Schnettler. MICHELE HANSEN: So tell me, Colleen, what's going on with your consulting/transition-to -product business this week? COLLEEN SCHNETTLER: So, I have been stuck in the idea generation phase of trying to start a small business for quite a while. And I've had a lot of different ideas tha...

Sep 20, 202030 minEp. 2

Hey, why don't you join us?

MICHELE HANSEN: Welcome to the Software Social podcast, where we invite you to join our weekly conversation about what's going on in our businesses. I'm Michele Hansen, COLLEEN SCHNETTLER: and I'm Colleen Schnettler. MICHELE HANSEN: And this week we're giving you an intro to what this podcast is about and who we are and why we're doing this and why we're hoping you'll join us. COLLEEN SCHNETTLER: So Michele can you start by telling us a little about your software business? MICHELE HANSEN: Yes, s...

Sep 20, 202016 minEp. 1
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