It’s time for a solo update — and I’ve got a lot to share. In this episode, I’m walking you through what’s happening behind the scenes in my business: the tension of scaling as a social media manager, how AI is changing everything, and the challenge of pricing services in a way that actually works for small business owners. You’ll also hear about the meaningful projects I’m working on — like partnering with Sharon Decker on economic development in Western NC and following the All-State Youth Cho...
Jul 08, 2025•24 min•Ep. 51
This episode is such a fun one because I got to sit down with my friend (and my actual travel agent!) Angela Pope—who’s also a marketing expert and president of our local BNI chapter. We dive into how the travel and marketing worlds are colliding in the best way possible: What AI is really doing for small business owners Why travel agents are more valuable than ever What makes people trust a brand (hint: it’s not viral content) The mindset shift needed to thrive in this fast-changing digital wor...
Jul 01, 2025•35 min
I'm sharing my unfiltered thoughts on why social media can feel so isolating (even though I'm literally talking to thousands of people daily), my personal journey navigating business while managing my ADHD brain, and why I believe authenticity is absolutely crushing those "I was broke until I did this" marketing tactics. Plus, I'll get into my recent social media detox (yes, even social media managers need breaks!), how I'm processing a friendship breakup that hit harder than my last relationshi...
Mar 18, 2025•27 min
In this episode, Stetson Patton interviews LuAnn Martinson, a senior living advisor and founder of Owl Be There. LuAnn shares her journey from a professional volunteer to helping families navigate the complexities of senior living. The conversation delves into the importance of early planning for aging, the dynamics of family relationships in care decisions, and the cultural shifts surrounding aging and loneliness. LuAnn emphasizes the need for open discussions about aging and death, and how her...
Feb 16, 2025•31 min
In this upbeat podcast episode, I dive into the common struggle of feeling "stuck" in social media content creation and marketing. I share personal experiences and highlight the benefits of structured systems and tools, like my membership program. This program offers templates, training videos, and community support to help you overcome overwhelm and boost your social media presence. With resources like monthly template packs, trending content ideas, and a supportive community, you'll find clari...
Jan 30, 2025•16 min
In this episode of my "Socially Stetson" podcast, I welcome Jean Gettys, a real estate broker with nearly 30 years of experience, to discuss mental health through her personal journey with her brother, who has bipolar disorder. Jean shares the challenges of reconnecting with her brother, who faced homelessness, and how this inspired her to write a book about their experiences. Our conversation highlights the therapeutic benefits of writing and journaling, the importance of understanding mental h...
Jan 20, 2025•27 min
Struggling to keep your Instagram followers engaged? In this video, I share proven strategies to stop getting ghosted and create genuine connections with your audience. 💬 You'll learn: 👉 How to understand and work with Instagram’s algorithm 👉 The power of automating DMs & comments using ManyChat 👉 Why deep links can increase your engagement 👉 Time-blocking tips to maximize personal engagement & lead generation I’ll also dive into building authentic relationships, keeping your audien...
Oct 22, 2024•17 min
Get up-to-date on how content creation has evolved in 2024! As a social media manager, it's crucial to stay ahead of the changes in social media and come up with fresh social media ideas to keep your audience engaged and entertained. There is a difference between social media management vs. social media strategist. Know what questions you should ask your social media manager before you hire them. https://sociallystetson.com FREE POP CULTURE TEMPLATES TO USE https://sociallystetson.com/popcultur....
Jun 12, 2024•15 min
In today's episode, we're diving into an incredible journey with Natalie Parmenter, the brain behind Primary Focus. Natalie shares her transformation from a dedicated elementary school teacher to launching her own venture, designed to enhance the connection between parents and teachers. She talks about how vital it is for parents to have the right tools and knowledge to actively participate in their children's education. Natalie also spills the beans on why she picked YouTube as her primary plat...
Jun 07, 2024•32 min
Today I get raw and real about my personal journey through failed business ventures, navigating the complexities of being single and heartbroken, the battle for consistency in personal goals, and the ups and downs of a weight loss journey. Join me as I share the unfiltered truth of how each stumble has been a stepping stone to greater resilience, clearer vision, and leveling up. It's a candid exploration of embracing our imperfections and finding strength in our most vulnerable moments. Follow m...
Mar 06, 2024•23 min
In this episode, we cover everything from How to collaborate Who to collaborate with Should you partner with your competition How to host successful giveaways And strategies for February Be sure to follow me on Instagram @stetsonkpatton Join us in the Socially Growing Membership Get trending audio and ideas to your inbox every Monday morning for only $7/month! The Social Trend...
Feb 21, 2024•19 min
In this episode, we dive deep into a season of transformation and fresh starts. From the emotional journey of personal growth following a breakup to the exciting transition of moving to a buzzing new apartment in Charlotte, I'm laying it all on the line. I'll also peel back the curtain on some major shifts happening in the business - hiring a videographer, revamping social media services, and why we're all in on TikTok's latest push for longer landscape videos. Plus, I'm sharing insights from my...
Feb 06, 2024•15 min
Not only at I giving you the story of why I’m moving and where I moved, I’m also giving you some of the most amazing statistics on the psychology of social media.
Oct 24, 2023•19 min
In this episode, I chat with the incredible Isabel Baker, a 24-year-old entrepreneur rocking the cleaning industry in Charlotte, North Carolina! Isabel spills the tea on starting from scratch and building her own company, breaking stereotypes surrounding the cleaning industry, turning passion into a successful venture, as well as how she soaked up knowledge from all kinds of sources. She's faced her fair share of struggles with employees too, but she's learned some valuable lessons along the way...
Oct 07, 2023•37 min
On this podcast episode, I've wanted to give you all an update on what's been going on in my life lately. I recently moved into a new office space, as well as having been in a bit of a posting slump on social media lately. It happens to the best of us, right? We'll also be talking about how overwhelming social media can be sometimes and what has been encouraging my faith lately. So grab a cup of coffee, get cozy, and let's dive into this episode together. I hope you find it helpful and inspiring...
Sep 20, 2023•19 min
Get ready for an enlightening chat in this podcast episode! I'm joined by Jacqueline, aka The Menstrual Mogul. She's your cycle syncing coach, helping female entrepreneurs sync their hustle with their menstrual cycles. Tune in as she breaks down the four menstrual phases, aligning them with the seasons. We dive into birth control's impact, tips for cycle improvement, and even spill the tea on caffeine's hormonal role. It's all about mindful choices and harmonizing our lives! -------- Resources: ...
Aug 31, 2023•42 min
Here's a quick deep dive into what's been going on in my business and here are 4 Instagram updates that you need to know! Visit sociallystetson.com Follow Stetson on Instagram The Social Trend - Only $7/month! Faith & Focus Planner - use code STETSON at checkout...
Aug 24, 2023•13 min
In this episode, I'm joined by the incredible Sara Erb, and we're diving deep into a topic that's crucial for both business and life: building a rock-solid foundation. Just like Sara's journey in constructing her new home, we explore how having a strong foundation is key to success in business, faith, friendships, and values. Take a listen as we talk all things from our political differences, to the ups and downs of our business. Oh yea! This episode is also sponsored by my favorite coffee &...
Aug 17, 2023•52 min
Hey there, welcome to today's episode! We're about to dive into some of those small yet oh-so-meaningful things that seriously brighten up my days. We're talking family vibes, my slightly ridiculous obsession with CBS Big Brother (don't judge me), and how just having a fresh office space is making all the difference. Oh, and by the way, I'll be spilling the beans about my little dance with what I like to call "mini-depression mode." But don't worry, this isn't a downer – it's all about how I'm k...
Aug 10, 2023•16 min
Welcome to the latest episode of the Socially Stetson podcast! Today, we have a very special guest joining us - the talented Kristen, who wears multiple hats in life, from being a preacher's wife to being the creative force behind The Broken Masterpiece. We dive deep into money mindset and financial struggles. Kristen opens up about her approach to finances as a way to serve God and shares some valuable resources to help you manage your money better. Throughout the conversation, we emphasize the...
Jul 20, 2023•1 hr 13 min
Get ready for an episode packed with juicy topics and real talk! In this episode, we're diving deep into the Threads app. I'll be sharing my unfiltered thoughts on how to use it, what I absolutely love about it, and why some marketers are predicting its fast downfall. Trust me, this is a discussion you don't want to miss! But hold up, that's not all. We're getting real and honest about tithing habits. I'll spill the beans on the good, the bad, and everything in between. Plus, I'll be sharing som...
Jul 08, 2023•27 min
Are you an aspiring entrepreneur looking for tips and advice to help you succeed? In this podcast, Caroline Lewis shares her journey to becoming a successful business owner and digital marketer. One of the most valuable lessons she shares is the importance of high ticket offers in email marketing. Caroline encourages entrepreneurs not to be afraid to ask for high ticket offers and to focus on building the back end of their business before promoting it on social media. She also emphasizes the imp...
Jun 29, 2023•37 min
Are you an aspiring entrepreneur looking for tips and advice to help you succeed? In this podcast, Caroline Lewis shares her journey to becoming a successful business owner and digital marketer. One of the most valuable lessons she shares is the importance of high ticket offers in email marketing. Caroline encourages entrepreneurs not to be afraid to ask for high ticket offers and to focus on building the back end of their business before promoting it on social media. She also emphasizes the imp...
Jun 22, 2023•31 min
Have you been finding yourself unmotivated, exhausted, stressed or irritated when it comes to your business? If so, you might have a case of The Business Blues. No need to fear or feel ashamed, because you are not alone. Give this week’s episode a listen for some pick-me-ups and motivation. The Social Trend - Just $7/month! Christian Planner - Get 15% off the Faith and Focus Planner using code “STETSON”....
Jun 15, 2023•21 min
In this episode, I have a fascinating conversation with my guest, Russell Vinson, who has a truly remarkable journey from being a combat medic to becoming a successful real estate agent. Together, we delve into the importance of authenticity and genuineness when it comes to our social media posts. We both believe that staying true to ourselves is key to building genuine connections and resonating with our audience. Towards the end of the episode, we shift gears and dive into the topic of outdoor...
Jun 08, 2023•52 min
You asked for it and here it is! The best and worst advice I've ever received from a business mentor. We will discuss trusting your gut, self confidence and how God is the ultimate authority we should listen to. Leave a review of you loved this episode! Christian Planner - Get 15% off the Faith and Focus Planner using code “STETSON”. The Social Trend - Just $7/month!
Jun 04, 2023•21 min
How many of you would have imagined that a "CAKE POP" business could turn into a successful online course?! 🧁 Well, I'm thrilled to say that Bonnie did! This episode features an interview with Bonnie, the amazing owner of Sweet Stella Treats. Bonnie is such a joy to listen to as she talks about her background, her family, and her business. She shares how she fell in love with baking and cake decorating and how it led her to start her own business. But that's not all! Bonnie also talks about how...
May 25, 2023•36 min
This is a financial deep dive into all of my streams of revenue.
May 18, 2023•19 min
Hey everyone, I'm excited to share with you my interview with my new online bestie from Seattle, Kristin! Kristin is a copywriting superstar with a background in corporate merchandising, and she's here to spill the beans on her journey into copywriting and how storytelling is the key to success in both merchandising and copywriting.During our chat, we talked about the ups and downs of being a business owner, the power of finding your tribe online, and the importance of clear messaging and storyt...
May 11, 2023•37 min
Have you ever wondered what it's like to talk to a corporate representative from Pinterest? Well, I had the opportunity to do just that today, and let me tell you, it was eye-opening. In this podcast episode, I'm going to share with you some of the exciting things I learned from my call with Pinterest corporate. Christian Planner - http://christianplanner.com/stetson Use code STETSON for 15% off at checkout!
May 04, 2023•19 min
