Samantha Meiler, Head of Social Media @ Nickelodeon

Samantha Meiler has spent the last dozen years making Nickelodeon a best-in-class example in all things digital. She currently serves as the Head of Social Media, overseeing hundreds of accounts with hundreds of millions of followers. We talk about what it takes to crush it in social media and dive deep on the Blue's Clues 25th anniversary content that took over and became a cultural moment.