As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your biz How being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needs The importance of being clear and creative in who you're serving 3 tools in the simplest marketing plan What you DON...
Oct 17, 2023•40 min
Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style. In this week's episode, Jessica (she/her) and I discuss: How to think about choosing a business model, and why/when you may choose one over another Choosing a business model that allows you t...
Sep 19, 2023•37 min
By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business. Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture i...
Sep 12, 2023•37 min
Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the lives and businesses that serve their innate needs. And her Work in the world is to change that. By h...
Sep 05, 2023•35 min
In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrough, host of The Driven Woman Entrepreneur Podcast, and an expert on creative female entrepreneurs with ADHD tra...
Aug 29, 2023•45 min
This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about our ability to focus, the importance of our choice of words, and how the average attention span has decreased significantly over the past decade. About Briar Harvey: Briar Harvey is a storyteller and syste...
Aug 24, 2023•35 min
Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more. Listen to Part 2 here. About Briar Harvey: Briar Harvey is a storyteller and systems witch. She believes that everything has a story and exists within a system. The trick then, is f...
Aug 22, 2023•59 min
This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategy How you can do less, but BETTER and more efficiently - so you can do more of the things you love It's not just about the strategy - it's also about the metrics! The Expert Up Club Connect with Michelle: The Expert Up Club Learn more about Dr Michelle...
Aug 15, 2023•45 min
In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you The pros and cons of scaling your business The value and cost of labor Where your freedom comes from as an entrepreneur The importance of relationships as you grow your business Reexamining the relation...
Aug 08, 2023•35 min
Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed paperback for $20. About this book: In a digital world dominated by social media, Meg Casebolt made a bold decisi...
Aug 01, 2023•21 min
Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent about what went awry. If you're listening to this episode on July 27th, 2023, - then today is the day that my book's pre-orders were SUPPOSED to go live. But as we all know too well, being a business owner comes with its own obstacles. In t...
Jul 27, 2023•26 min
I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about: Book launch strategy How it felt to work with a ghost writer The difference between a ghost writer and a co-author The book publication process Thought leadership Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing De...
Jul 18, 2023•56 min
Did you hear?! The Social Slowdown book is coming out on July 27th, 2023! If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format. In this episode, I explain WHY I wrote this book and what you can expect from it. You can pre-order the e-book for $3.99 or the paperback for $8.99 on Amazon. For the full show notes, transcript, and more info, visit https://www.socialslowdown.com/social-slowdown-b...
Jul 11, 2023•19 min
How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility. What you can expect from this episode: Website design and accessibility Best practices for accessibility on different platforms Myths about website and social media accessibility Tips on how to use emojis to be accessible in your comments How diverse disability actually is More of Alexa's thoughts on creating inclusive content For the fu...
Jul 05, 2023•42 min
Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work. In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health. She explains HOW her business model has changed within the past year, and how she's been able to avoid burnout. If you're experiencing burnout or you...
Jun 27, 2023•38 min
Self-doubt, burnout, rejection sensitive dysphoria. Maybe you've experienced one of these as an entrepreneur, maybe you've experienced them all. In this episode, I talk with Jamie Jensen about managing a healthy relationship with social media, looking after your mental health, and unlearning what marketing has told us we need to do as entrepreneurs. About Jamie Jensen: Jamie Jensen is an award-winning writer, brand storyteller, and intuitive business coach who's helped her clients up to 9x their...
Jun 20, 2023•46 min
Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach. In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship marketing, and how to get over the fear of cold outreach/how to ask something of someone who is a weak tie. We discuss how you CAN be more profitable as a 1:1 business versus a big business doing mass marketing. Relevant Re...
Jun 13, 2023•49 min
I'm sure you can think of a time when something was happening in our social/cultural climate and you wanted to address it in your brand's messaging, but you held back because you didn't want to say the wrong thing or upset anyone. Well, today I'm here with Peta O'Brien to talk about how you can bring politics and the cultural context into your brand messaging, without pissing people off! We also talk about: How we can have better conversations on social media Rainbow Washing Making the decision ...
Jun 06, 2023•49 min
Megan Flatt's book, Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better , comes out today, and she's here to give us the inside scoop on it! If you've listened to any of our podcast episodes with Megan Flatt, you know that one of her main goals in her work is to help entrepreneurs do less, BETTER. Megan (she/her) is on a mission to make entrepreneurship easier. She’s the founder of Focus Sessions and the author of Focused: Reclaim your time, ditch overwhelm and do less, better. Outsi...
May 30, 2023•35 min
Tamika Auwai is THE expert when it comes to nurture marketing - and she's here today to talk to us all about how you can up your lead nurture game without creating content 24/7. In this episode, we also discuss: Why lead nurturing is more important than lead generation Email vs. social for lead gen/nurture Nurture sequences Smart messaging Relevant Links: Orisha Creative Get your free Nurture Opportunity Scorecard Connect with Tamika on Instagram Tamika is the CEO of Orisha Creative , an inventi...
May 23, 2023•50 min
In this week's episode, I'm speaking with Tristan Katz about how we can be more inclusive and accessible in our marketing for our businesses. We touch on how we can do better at including trans and nonbinary people and people from marginalized communities in various aspects of our business, and why it's important to actually uphold these values instead of being performative. We talk about how power relates to our marketing, and how we can begin to UNLEARN, as well as how we can use our marketing...
May 16, 2023•42 min
If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you. Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of triggering, tagging, and segmenting in your email marketing, and what to do AFTER you've got those segments. More about Katy: Katy Widrick transforms marketing pros into CMOs by teaching them how to recover the biggest expense in their busin...
May 09, 2023•44 min
"We aren't going to be able to solve the problems of the world if we're only listening to a small percentage of the world's voices" This week I'm SO excited to share with you my conversation with Alyssa Burkus, cuz we dive deeeeeep into some thought-provoking topics. Alyssa is a thought leadership strategist, writer, and coach. She's the founder of Shift Wisdom, a writing agency based near Toronto, Canada where she specializes in helping business owners and corporate leaders build their authorit...
May 02, 2023•51 min
From topics like the patriarchy and hormone cycles to sunk costs and securing stable income, this episode with Michelle Stevens is a good one. Michelle Stevens is a self-care advocate for high-passion, low-energy business owners and professionals. She has been navigating the online business world for over 10 years, most recently under the brand My Body My Queen . She loves talking about energy management, life with Type 1 Diabetes and other autoimmune conditions, breaking free of diet culture, a...
Apr 25, 2023•43 min
I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram. What you can expect from this episode: Why you can't rely on social media for marketing your business How to get ...
Apr 18, 2023•37 min
You'd think it would be the default way of marketing, but it's not. And why is that? In this week's episode, I'm speaking with Sarah Santacroce about humane marketing. We also discuss: Showing up authentically How gentle/humane marketing is different from mass marketing and automated systems Hardcore "bro marketing" and manipulation Unlearning what we know about marketing Other collaborative ways to market your business (summits, etc.) More about Sarah: Over a decade of running a successful Link...
Apr 11, 2023•39 min
As an entrepreneur, how do you make your work, WORK for you? How do you create a sustainable business? In this episode, I'm speaking with Brooke Monaghan about breaking the "rules" in your business and challenging the status quo. In this episode: Aligning your offers with your values Sustainable aligned marketing plans (AKA marketing plans you can STICK with) How to navigate discouragement or criticism as an entrepreneur Planning for long term vs short term and how this affects your expectations...
Apr 04, 2023•42 min
This episode is all about social media - the good, the bad, and the ugly when it comes to utilizing it as a business owner. I'm speaking with Bonnie Bakhtiari , a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand, and web designers. She specializes in crafting high-converting, strategic brands for her custom design clients. And she currently teaches fellow designers how to generate consistent income and connect with their ideal clients on repe...
Mar 28, 2023•44 min
Lisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it! Lisa Princic is the owner of Scaling Deep . Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches niche experts to become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplic...
Mar 14, 2023•49 min
Erika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact. She provides growth consulting and training through her company, Erika Tebbens Consulting ; her podcast: Sell it, Sister! ; and through being a featured speaker on podcasts and for communities such as The Tory Burch Foundation and Honeybook/Rising Tide. She's also the author of You've Got This!: A Counter...
Mar 07, 2023•49 min
