Le cas de Threads (rapport Q2 Meta)

Social Scaling

Aug 04, 2023•26 min

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Episode description

En compagnie des deux Antoine, on revient sur le bilan Q2 de Meta ainsi que la "Hot News" du moment : Threads

Qu'est-ce que c'est ? Comment ça marche ? Pourquoi ça existe ? Comment ça a pu atteindre +150 millions d'utilisateurs en si peu de temps ? Est-ce que ça va tenir ? Est-ce que ça doit tenir ?

On répond à toutes ces questions pour vous et on maintient notre discours.... Meta is cool again !

Bonne écoute!

L'équipe J7 Media

Source :

https://www.forbes.com/sites/willskipworth/2023/07/21/threads-user-engagement-reportedly-plummets-after-explosive-start/?sh=726663cc6d1f

https://www.bloomberg.com/news/articles/2023-07-10/meta-s-threads-to-earn-8-billion-annual-revenue-by-2025-analyst-says

https://www.businessinsider.com/threads-150-million-downloads-100-million-active-users-engagement-2023-7?r=US&IR=T

https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/

https://www.forbes.com/sites/siladityaray/2023/07/10/with-100-million-users-in-five-days-threads-is-the-fastest-growing-app-in-history/?sh=6e2cb55049ab

https://www.theverge.com/2023/7/6/23786108/threads-internal-activity-data-exclusive-instagram-meta

https://www.reuters.com/business/media-telecom/meta-plans-retention-hooks-threads-more-than-half-users-leave-app-2023-07-28/

https://www.forbes.com/sites/willskipworth/2023/07/21/threads-user-engagement-reportedly-plummets-after-explosive-start/?sh=7446f9d46d1f

https://edition.cnn.com/2023/07/19/tech/threads-meta-growth-plan/index.html