The Salesforce Way to Rethink Your YouTube Approach
Episode description
Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce’s approach to video and why YouTube is a huge priority.
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Full Episode Details
We’ve been in the “age of video” for a few years now, and if you’re not already charging ahead with your video strategy, you could be missing out. At least that’s what Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, have to say in this episode of Social Pros.
Jamie and Heike take us behind the scenes of Salesforce’s YouTube strategy to explain why video is “mission critical” in marketing these days and how to connect with your audience through video.
Heike and Jamie give some tips on what metrics to measure, how to pick out true, meaningful engagement, and why YouTube is an underutilized community management tool.
In This Episode:
- 7:12 – Heike and Jamie walk us through the video team at Salesforce
- 12:33 – Important lessons Heike brought from social media to the video team
- 16:35 – Jamie explains the differences between creating B2B and B2C video content
- 19:53 – Untapped opportunities B2B brands can unlock with YouTube
- 25:38 – What makes good, compelling YouTube content
- 29:00 – Why the community aspect of YouTube shouldn’t be overlooked
- 33:22 – Why showing up in search is so important for B2B YouTube channels
- 35:28 – Tips for integrating a video department with the rest of the business
- 38:08 – What metrics to measure on YouTube
- 42:50 – The Big Two questions
Resources
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