How Dude Perfect Creates Perfect Brand Partnerships
Episode description
Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, joins the Social Pros podcast to discuss the dynamics of brand partnerships and how to discover what works and what doesn’t.
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Full Episode Details
Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, is on the Social Pros podcast to share the ins and outs of forming and maintaining brand partnerships.
As a fan of golf and a proficient digital marketer, Chad admits that he’s landed his dream job. However, it’s every bit a job as the next role. It’s not all trick shots and hanging with the Dudes for him. He juggles a number of behind-the-scenes duties, including managing all the brand partnerships that come their way.
Chad offers a peek behind the curtains at how Dude Perfect picks brand partners and what goals need to align before the partnership is considered successful. He also paints a vivid picture of what the wrong partnership looks like and how partner expectations have evolved with the success of Dude Perfect.
In This Episode:
- 7:04 - What the Dude Perfect’s creative process looks like
- 13:31 - Chad’s description of a typical week at Dude Perfect
- 15:31 - Chad’s elevator pitch for his job role at Dude Perfect
- 17:21 - How Chad’s role has evolved with over the years
- 23:24 - How Dude Perfect vets brand partnerships
- 26:49 - How advertiser expectations have changed with the success of Dude Perfect
- 30:49 - Why embedded marketing messages work better Dude Perfect
- 39:14 - How Dude Perfect manages varying social media algorithms
- 45:44 - Chad’s top tip for people looking to be social pros
Resources
- Get the new State of Marketing report for free from Salesforce
- Chad Coleman’s Twitter
- Dude Perfect’s Twitter
Visit SocialPros.com for more insights from your favorite social media marketers.