Bridging the Generational Divide on Social
Episode description
Generational perspectives collide in this episode as three social pros from different age groups share their insights on the evolution of social media. Leanna Pham, CEO of Pham & Fams and a Gen Z digital marketer, joins millennial Hannah Tooker and Gen X Sunny Hunt to explore how each generation has experienced and adapted to the ever-changing world of social.
Full Episode Details
From MySpace coding to the rise of social media as a career path, this conversation looks into the transformative journey of social media and its impact on different generations. Leanna, Hannah, and Sunny discuss how each generation has had unique experiences, from the early days of social platforms to their current role as essential marketing tools.
Leanna shares her insights on how Gen Z has witnessed the transformation of social media from a casual way to connect with friends into a vital career avenue. She also reflects on how earlier generations used social platforms primarily for personal interaction, while her generation has adapted to leverage these tools for professional growth.
One of the main points she raises is the common mistake brands make when trying to connect with Gen Z and why it’s so important for generations to learn from each other rather than compete with each other.
In This Episode:
- 2:01 - Generational perspectives on social media
- 2:43 - Gen Z's unique social media journey
- 5:05 - Millennial and Gen X social media evolution
- 9:20 - Generational misconceptions and stereotypes
- 17:15 - Tips for collaborating and communicating across generations
- 24:32 - Work-life balance and burnout in social media
- 27:35 - How Gen Z struggles to unplug from social media
- 31:09 - Advice for aspiring social pros of different generations
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.