Google is tackling the idea of a social network yet again. Buzz flopped, but Plus One has some real potential. Google did a cool April Fool joke with Google Motion, and that highlights how Prime Access is making the internet accessible to everyone – including people with disabilities. Facebook is setting itself up as a political golden-child because it helps win elections, and that could make it immune to privacy issues. And Acer laid down to die this week. They’ve fired their CEO who wanted to ...
Apr 04, 2011•34 min
Facebook is expanding their reach with Snaptu. Google is making Google Voice easier with Sprint. Groupon is maturing as a business. And Amazon is looking at producing an Android Kindle. That means the ability to publish in full color – a great thing for online magazines. But not all is rosy in the world this week. CBS and Netflix are less than happy with each other, and Color Labs is introducing a product that eliminates privacy. Subscribe with your favorite podcast player Apple Podcasts Android...
Mar 28, 2011•33 min
Groupon and Facebook are battling for online advertising revenue. But the real question is: Do you know how to use a coupon? And President Obama is calling for a Privacy Bill of Rights. Could it be because online advertisers are thumbing their noses at consumer privacy? Then we check out the true cost – and benefits – of online video (especially if you make a bad one). And we wrap up with a look at how much HarperCollins hates libraries. Or maybe it’s just that they’re so far out of step with mo...
Mar 21, 2011•33 min
Week 031411 Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Week 031411 appeared first on WebTalkRadio.net ....
Mar 14, 2011•36 min
The Wall Street Journal spent almost 2 years looking at online privacy. Now the Feds are looking at it, too. Facebook, Microsoft and Google are all staking their territory around online privacy, and some companies are making it possible for you to make a profit. That’s right – you can sell you own data. Because every business needs to make a profit – even social media. Twitter is looking at online ads for small businesses because they spend roughly the same amount as the big players each year. I...
Mar 07, 2011•35 min
There’s a new social media security threat – and Facebook’s right in the middle of it. A new program called Firesheep allows you to hijack any social media profile, so we’re looking at how you can protect yourself. And security is the big topic for cell phones this week, too. We start off with a story that gives you 3 simple things you can do to protect your Droid, i-Phone or Blackberry. Then we look at a new feature from Amazon that ratchets up their competition with Netflix. But it’s only avai...
Feb 28, 2011•32 min
The future of social media marketing is very different from what we’re seeing today. This week we explore what social media will be when it grows up, and how direct mail still has more muscle than any other marketing tool. Make your small business marketing more effective than it has ever been by using both social media and direct mail. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Direct Mail and Social Media – Small Business Mark...
Feb 21, 2011•34 min
We’re all ga-ga over social media, but is it the best place to invest your advertising dollars? This week we look at some surprising truths, and an example of marketing gone wrong. We kick off with 2 stories from USA Today – one about social media and Hearsay (a new social media service). And the other about an independent bookstore owner who is expanding her store – even with stiff competition from Amazon. We also look at a new video from Rihanna to see just how badly the mark can be missed. Th...
Feb 14, 2011•44 min
Google brings freedom of expression to Egypt, and Rupert Murdoch puts newspapers back in the game. It has been a wild week. News Corp launched The Daily – a newspaper that combines print, TV and radio in an easily accessed – and cheap – digital platform. Google gave voice to Egyptians, and launched the Art Project. Mark this week, and these stories, in your calendar; they life changing. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy –...
Feb 07, 2011•28 min
David Zax from Fast Company says Facebook’s bubble can’t burst. I say “Wanna bet?” Vocus gave us there State of the Media Report and we’re having a look at it this week. Join Conrad Hall this week to see how social media is changing the way we communicate with each other, with our customers and – most importantly – with our kids. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Facebook Goes Pop, Twitter Falls Down, And The World Surv...
Jan 31, 2011•39 min
More social media companies are getting venture capital, and banks continue to put high valuations on social media sites. The trouble is that while social media use is up, few of these sites are making money. This week we answer why Groupon turned down $6 Billion from Google, why employers need to be careful with social media, and why Cheezburger just ain’t worth $30 million. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – The Social...
Jan 24, 2011•36 min
Join Conrad as he walks through some of the week’s top social media stories and how they impact your business. Is social media becoming an echo of the Dot Com boom and bust? Is the increased use of e-mail a wake-up call to making your marketing strategy balanced? Find out this week with your host Conrad Hall. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Facebook: Tech Bubble or Investment Ploy? appeared first on WebTalkRadio.net ....
Jan 11, 2011•32 min
Imagine two competitors who don’t, 10 more “competitors” who voluntarily support the first two, and the largest photography group in the U.S. – online or offline. Rob Domaschuk and Rick Hicaro, leaders of the Chicagoland Digital Photography Meetup, join us to show how they’ve incorporated social media into their marketing. And more importantly, what they’re doing to expand their social media presence. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: C...
Nov 29, 2010•1 hr 17 min
Applying good business sense and traditional marketing has paved the road to success for The Rotary Club of Naperville’s Soup’s On event. It’s also giving them solid footing to incorporate social media. Hear how they’ve done it from event founder Bill Garlough. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Non-Profit Proves Profitable appeared first on WebTalkRadio.net ....
Nov 15, 2010•1 hr 11 min
4 business owners putting social media to use – successfully – in their every day activities. Plus we look at a new report from ExactTarget, 4 resource sites, 3 upcoming guests, and how to integrate multiple channels into your local business marketing mix. It’s a jam packed show. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Social Media in Action appeared first on WebTalkRadio.net ....
Nov 01, 2010•1 hr 5 min
Membership sites work for internet marketers, condo associations and non-profits. That’s because they engage your audience and give them a reason to keep coming back. And setting up a membership site has meant using a lot of different tools. Today you have an alternative. It’s one I’m using myself through Rotary, so I wanted to share it with you. Plus we look at what makes for a strong membership organisation in addition to your site. Subscribe with your favorite podcast player Apple Podcasts An...
Oct 25, 2010•57 min
There are 2 big parts to your small business relationship marketing team. You have the folks who work with you (team builders) and the folks who buy what you offer (team players). Today we visit with the owner of Matrix Media – an excellent team builder. And then we visit with the Relationship Mistress behind Meetups Everywhere – a powerful tool for putting team players into action. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Rel...
Oct 18, 2010•54 min
Imagine the ideal tool that helps you get started in social media, and gives you a deeper understanding of your customers at the same time. It collects all the information that’s on the internet about every person in your address book…and you can use it to learn, grow and understand without them knowing it. It’s called Gist, and today’s guest is the founder and CEO. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Do You Get The Gist?...
Oct 11, 2010•1 hr 4 min
Word-of-mouth advertising. Today we call it Relationship Marketing, and even Customer Evangelism. Whatever you call it, it’s the pinnacle of small business marketing and Terry Bass knows how to get it done right. Author of Relationship Marketing 3.0 , Terry walks us through the do’s, don’ts and the funnies of making relationships work for your local business. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Relationship Marketing is B...
Sep 29, 2010•1 hr 3 min
Small business advertising online takes the same kind of marketing strategy as you use offline. You need to think things through. This week we’re joined by Sarah Bruns ( www.youravocado.com ), and she’s walking us through what we can do for ourselves and what we should hire out. Pay close attention as she shows us the keys to planning our online marketing strategy, and especially how to connect with a webmaster you can trust. Subscribe with your favorite podcast player Apple Podcasts Android RSS...
Aug 31, 2010•44 min
Let’s start with why Facebook sucks, and you should keep your business off it. Then we’ll look at a couple places you can start – when you’re really at the beginning. I have two tools for you when you’re just starting to explore social media. And then we wrap up with a short case study. We look at an example that’s using social media at the very beginning. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Advanced Help for Getting Star...
Aug 23, 2010•1 hr
There is a business case to be made for using social media in your small business advertising mix. This week, we have both sides of the coin – an employee who made the case for his board of directors, and a business owner who makes the case for other business owners. Then we wrap up the hour with an Executive Creative Director showing us how to tie these new tools into our existing marketing mix. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap ...
Aug 16, 2010•1 hr 14 min
Wondering where to get started, and whether you can do this yourself? David Spark shows us the 4 steps to using social media, and Jon Hansen shows us how to do it ON OUR OWN. Then we cap off the show with Dana Gardner. Dana shows us how to get multiple posts, products and results from each of our efforts. Subscribe with your favorite podcast player Apple Podcasts Android RSS The post Social Media: Cheap and Easy – Social Media Marketing Step-by-Step appeared first on WebTalkRadio.net ....
Aug 10, 2010•1 hr 18 min
Social media is all the rage for small business advertising. And rightly so because it is an effective part of your marketing strategy. But are you using it correctly? Subscribe with your favorite podcast player Apple Podcasts Android RSS In this first episode of Social Media – Cheap and Easy, we walk through the beginning steps for adding social media to your small business marketing mix. The host, Conrad Hall, introduces himself and his background. He explains why we’ve developed Social Media ...
Aug 02, 2010•56 min
