A short video on how my social media mentoring works. Either private lessons or else online Zoom sessions. Let me know if you have any questions! * fix your Business Suite or Facebook Business Manager, Ad Accounts, Facebook and Instagram ads, pixel apps and more * how to create content calendars and engagement and subscriber growth * writing and understanding Social Media analytics and Insights reports, analysing and using the benchmarks * helping you to research, write and publish Reports, Soci...
Jan 10, 2022•2 min•Season 2022Ep. 1
Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly. Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects or status updates for you to consider. Which one do you use most? http://laurelpapworth.com/four-types-of-status-updates-for-improving-social-media-engagement-on-facebook-and-twitter/ on...
Apr 17, 2013•6 min
The sacking of a journalist who wrote about corporate columns invading traditional media and my censored corporate article canned by a coompany media unit. What do you prefer? Product journalism from traditional media? Marketing articles from Corporate Media or Process journalism from social media? How does the censorship promotional nature of corporate owned media sit with the impartial articles from broadcast media and the passionate opinions of social media?
Apr 10, 2013•4 min
How will social media change democracy? Do we need representational democracy (voting in a mediator) or can we run a direct democracy on Government-as-a-platform. Given that the biggest issues that faced Australia's prime ministerial battle was lack of communication from Government AND Media, should social media be utilised more? For oversease subscribers, this morning Australia's Prime Minister faced a battle against her ex Prime Minister for leadership.
Feb 27, 2012•8 min
We talk about Facebook and the cruise ship sinking, Wikipedia blackout and SOPA/PIPA and how local government is doing social media. Guest is Shel Israel this week , along with Stephen Johnson (@huxley) Lee Hopkins (@leehopkins) Teå (@tealou) & me. Laurel Papworth @SilkCharm...
Jan 21, 2012•46 min
Chatting with Leah Howard who plays Mrs Corrie in Mary Poppins - and is the Mary Poppins community manager (Facebook and Twitter)...
Aug 25, 2011•10 min
Social Media Q and A - what's the funniest thing I've seen in an online community (fr FullCirc) and how Admins can tag fans in photos in Facebook Fanpages (from communitycrew.com/forum)...
Jun 08, 2011•11 min
Different ways to deal with negative comments in online communities. Which would you choose?...
Jun 02, 2011•15 min
I am speaking at Augmented Reality Event (a conference in Santa Clara on May 17-18 2011). The 8 steps outlined here cover creating and maintaining communities online that are critical to growing business around many online services such as Augmented Reality Mobile Social Networks....
May 14, 2011•8 min
Trust is earned in an online community, but what happens when a trusted member steals from other members? How can companies that host social networks heal the damage caused?...
Apr 15, 2011•11 min
The South Australian Police have opened up a social media news site they call an online newspaper. Government and online community management. Building distributed communities online in Facebook and Twitter social media newsrooms....
Apr 11, 2011•10 min
Social Media Revenue for Etsy.com, World of Warcraft Customer Service, Keeping young members in online communities safe online - Junior Masterchef, Who controls your community - Facebook Personal Profile to Business Page Migration, Q&A forum April 6th 2011...
Apr 06, 2011•14 min
Recorded at the ABC-TV studios, my 5 minute Media140 presentation to journalists and media organisations on how community perceives journalism, and changing values in newsgathering. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social m...
Nov 16, 2009•10 min
Revenues in social networks from free services with a premium subscription tier. We look at Flckr, LinkedIn, SecondLife and of course Wired (home of the Free). Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for compa...
Nov 16, 2009•11 min
Revenue from APIs and widgets - where's the money? explore Amazon and eBay shoplets, transactional settlements in widgets, Salesforce, Get Tailgate, Alvenda, Paypal. Monetizing API and the widget economy. 3rd party devs, customers selling to customers. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social...
Nov 01, 2009•15 min
Donations in social networks: explore voluntary donations in shareware, freeware, open source using ChipIn, Fundable for films, Wikipedia, Pligg, and social media development. Members want to show what they value. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches ...
Oct 22, 2009•10 min
Real life events and activities in online communities: explore revenue from MySpace Secret Shows, Friendster Pinoy in Philippines, Nuffnang awards night in Singapore, Ted:Talks, and other social networks. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing...
Oct 12, 2009•10 min
