Mark Magnacca: Social Capitalist (Skills Session)
Dec 07, 2011•43 min
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Episode description
Mark Magnacca, the author of "So What? How to Communicate What Really Matters to Your Audience," has a no-nonsense, practical approach that helps people tailor their messaging to ensure people will care. It's all about relentlessly focusing on how what you do benefits whoever your audience may be.
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