From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of it, the list is an online platform that showcases a huge range of fantastic jobs for journalists, copywriters, content creators and branding specialists. If you’re looking for paid work, this is the place to start. Read the show notes This podcast is brought to you by the Aust...
Sep 10, 2023•45 min
Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how. Kobi is one of Australia's most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale of his own business and now helps others unlock the full potential of their businesses. He wrote a book called ‘How to Build a Business Others Want to Buy’ and, full disclosure, I was his ghostw...
Aug 20, 2023•52 min
Have you always wanted to be paid to travel? Would you like to stay in luxurious resorts for free? If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you. You may not realise it, but there's a massive connection between travel writing and copywriting. If you can write copy, you are well positioned to become a travel writer too. You find out why in this episode. Read the show notes This podcast is brought to you by th...
Jul 30, 2023•41 min
Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media and share their stories with the world. If you would like to learn how to get your story out the world, win the attraction of a journalist and get the attention your st...
Jul 09, 2023•50 min
Attention, Copywriters! We need to address the elephant in the room: procrastination. It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you haven’t’ even started and what does create? Fear. And that is a really bad place from which to write because it paralyses our creative process. So how can we eliminate procrastination? I’ve...
Jun 18, 2023•19 min
If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of "The Very Good Marketing Guide: How to Grow Your Business on a Budget." In this episode I talk to Amy about the many ways that we as copywriters can market our businesses and do it on a budget. Amy has created a simple yet powerful 5 step framework that maps out the customer journey, and tur...
May 28, 2023•49 min
I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens. Some people take the tools and run with them and create wildly successful copywriting careers – and get all the requisite benefits that come from being a successful copywriter – freedom to work where you want, when you want, with whom you want and the satisfaction of getting paid very well to do some...
May 07, 2023•24 min
Has ChatGPT made copywriters redundant? Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University. Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works! He has spent his life researching natural language processing and has a deep knowledge of what these tools can do and more importantly, how we copywriters and creative folk can harness them to our advantage. Read th...
Apr 16, 2023•58 min
They say that a big business is just a small business with systems. So how do you create the systems? How do you know what systems to create? What even is a system? If you’re a copywriter looking to fast track the success of a business and want some inside secrets on how you can do more with less and turn your fledgling business into a six or seven figure juggernaut, this is the podcast for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.c...
Mar 26, 2023•31 min
Jim Stewart is the founder of StewArt Media, one of Australia’s most successful digital marketing agencies. He works with clients like Booktopia, Telstra and Simply Energy to help them build their digital presence, drive leads and generate revenue. In this podcast, I talk with Jim about the potential of ChatGPT – the artificial intelligence tool that is taking the content world by storm. We discuss how it will change the digital marketing industry, the opportunities it will present for content c...
Mar 05, 2023•48 min
Copywriters of the future! If you’d like to stay relevant, charge more and harness the power of Artificial Intelligence and human-centred design to help you write your copy, this is the podcast for you! Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au . See omnystudio.com/listener for privacy information....
Feb 12, 2023•51 min
Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people. If you’ve ever wanted a map for how to build, launch and promote your podcast, this is the episode for you. Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin, Brian Tr...
Jan 22, 2023•54 min
For 95% of beginner copywriters, finding clients is the bane of their existence. Well, what if I told you there was a way you could avoid all that? This approach has clients clicking on YOUR profile, and directly messaging YOU — not you painfully messaging them. No more Upwork, Fiverr, or yet another job application with 50 other potential candidates. Best part? You become the prize, and with that, you instantly command higher rates because you have a flurry of piping hot leads begging to work w...
Jan 01, 2023•45 min
Email is not dead, never was, never will be. In this podcast you’ll learn how to prepare a welcome sequence so that you can kick start your email automations, communicate easily with prospects and turn casual visitors into paying customers. We also take a look at the ultimate checklist of how to prepare and write an email campaign so that no matter what level of knowledge you have or what level of sophistication you are working to, you will be able to launch an email campaign with ease and confi...
Dec 11, 2022•23 min
Dani Paige started her career in the oil and gas fields of Canada and quickly realised ‘this is not going to work.’ It’s just too cold! So she did some digging, pardon the pun, found copywriting, and in particular copywriting for sales pages. She launched her business and within one year of leaving her full-time job, was earning over $100,000, and her business continues to grow year-on-year. In this episode, she outlines how she got started, why she chose sales pages as her niche, the tricks and...
Nov 19, 2022•47 min
Ruth Megan started her life as a crystal healer. In her own words, she loves a bit of ‘whoo hoo’ in her life. But when she discovered that she could make a living from writing about wine, she decided to make that her career. She now spends her time visiting some of Australia’s top wineries, taste testing the best of the best and writing about it all. In Ruth’s own words: it is her dream job. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.a...
Oct 30, 2022•32 min
After six months of being a business, Helen Knight had more clients than she could poke a stick at. She emailed me to ask me if I had any copywriters I could refer to her and she has never looked back. What a wonderful way to kickstart your copywriting career. In this episode, I talked to Helen about found all those clients and what she did in order to generate so much work she needed to outsource it. As a former English teacher at a prestigious school Helen did not have a business background so...
Oct 09, 2022•30 min
Christian Simovic is a man on a mission. At just 22 years old and with only 10 months under his belt as a copywriter, he’s already earning $15,000 to $20,000 per email sequence and gaining an enviable client list. He is one of the few copywriters who offer a no-results-no pay model. Risky? Yes, but it works and in this session he shows us exactly how he created this business model, why his clients love it, the pitfalls attached to it and how he came to be so confident at such a young age. Read t...
Sep 20, 2022•50 min
Charging the right fee for your copywriting services can be a hit and miss affair. Some people charge thousands and have no trouble finding clients. Others charge a pittance and can’t get a sale. What’s the difference? Here’s the truth - it’s not what you charge, it’s how you charge. Sure, your hourly rate or project fee is hugely important and can determine if you get the job or not. But it’s how that fee is framed that makes all the difference. Read the show notes This podcast is brought to yo...
Aug 28, 2022•38 min
Criticism. We’ve all had it and for as long as we continue to be copywriters we’ll continue to get it. But it’s how we deal with it that makes all the difference. It can set us up to be better at what we do or it can cut us to the quick and stop us from doing what we were born to do. In this podcast I talk to Zara and Troy Love, two of Australia’s foremost performance and speech coaches. They’ve worked with politicians, actors and sports stars to help them craft their public persona, write their...
Aug 07, 2022•50 min
If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au . See ...
Jul 17, 2022•54 min
Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a whole lot easier. This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including a m...
Jun 26, 2022•28 min
There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey from English teacher to copywriter, how she overcame a lack of confidence to put herself out there as a copywriter, how she used a simple spreadsheet to generate leads and why copywriting is the perfect job for mothers of young children. Read the show note...
Jun 05, 2022•45 min
Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Read the show notes Join our community of copywriters at CopyClub.com.au . See omnystudio.com/listener for privacy information....
May 15, 2022•37 min
Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Read the show notes Join our community of copywriters at CopyClub.com.au . See omnystudio.com/listener for privacy information.
Apr 24, 2022•45 min
Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems really are the difference between working in your business and on your business. If you know that your lack of systems is really letting you down, now is the time to get those systems set up. Read the show notes Join our community of copywriters at CopyClub.co...
Apr 10, 2022•21 min
Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode. Read the show notes Join our community of copywriters at CopyClub.com.au . See omnystudio.com/listener for privacy information....
Mar 27, 2022•52 min
Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it. Read the show notes Join our community of copywriters at CopyClub.com.au . See omnystudio.com/listener for privacy information....
Mar 13, 2022•56 min
Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au . See omnystudio.com/listener for privacy information.
Feb 27, 2022•48 min
Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber , one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares: how to make a landing page work for copywriters how to create and...
Feb 13, 2022•45 min
