He sells words because his words sell

Tom Valcanis is a copywriter and journalist that sells words. He writes words for businesses, not-for-profit, and more so they can get their point across as effectively as possible. In this intriguing interview we touch on how making writing simple means more people can understand. That, and anyone can be a writer! We covered topics such as how if you can talk you can write; subtle mistakes that can cost your business; why being concise is king; some rules aren't what they used to be; and how to cultivate a practice of writing. You can also contact Tom for his course on better business writing; more at the end of the episode.