027 | Educating and Rebuilding the Lead Generation Industry with Michael Ferree, Founder of Lead Generation World

Michael Ferree is the founder and CEO of Lead Generation World, an industry leader in generating internet leads and educating clients on how to turn leads into revenue. He has spent more than a decade in the performance marketing industry, providing advice and examples in his publications and in his presentations on the topic of lead management, call center services and online marketing.

Michael's passion for helping different companies to find success with the lead generation and performance marketing industry stems from his personal goal of connecting lead gen companies with their perfect clients.

If you’re a company and you want to hit the right market, you should consider doing lead generation. But first, how do you get leads for your company and what system do you put in place to help consumers decide that you are the best option in the market? Michael Ferree, founder and CEO of Lead Generation World says that it’s all about using the right techniques and connecting with an agency that knows what it’s doing to get you the results that you want and need.

Join Chris Snyder in this week's episode of Snyder's Marketing Showdown, where he interviews Michael Ferree about the importance of lead gen companies and the work that they do, and how getting lead generation right can connect lead buyers, sellers, and customers together. He also shares his insight on mending the relationship between lead gen buyers and sellers, the evolution of lead generation, and how transparency in lead generation today can affect the way companies gather data. Stay tuned.