012 | Operating with Offshore Teams

Welcome back to the Snyder Showdown podcast. Host Chris Snyder is a passionate entrepreneur and digital marketer and loves taking businesses to the next level. He’s the President and partner at Juhll.com, a full-service digital marketing agency aimed at delivering superior results to help clients achieve their business goals. Juhll offers its clients a full range of services, specializing in strategic digital paid media to acquire online customers and generate leads. If it’s online and measurable, you can trust Juhll with it. He’s also the founder, operator and investor in Banks.com, a financial online market place aimed to become everyone’s trusted, go-to resource for all things financial on the web.

In this episode, Chris discusses the benefits and trade-offs of operating a business with contracted offshore talent. As the world has shifted into a digital age of nonstop instant gratification, finding the right talent to fulfill business goals has become a challenge. One of the challenges Chris references is fielding a talented demand generation marketing team. A successful team includes paid search, paid social, email marketing, analytics, and dev members. Because demand gen is an ever-changing and evolving field, Chris has contracted much of this work from offshore teams. He talks about the importance of investing heavily in the vetting of these teams. Finally, Chris gives key pieces of advice for any business owner who chooses to operate the same way he has. These include establishing a system that focuses on problem-solving, building a proper project management structure, and being a great communicator.

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