How to Create an Amazing Brand with Michael Roderick - podcast episode cover

How to Create an Amazing Brand with Michael Roderick

Jun 03, 201952 min
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Episode description

A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy!



Podcast Notes:

3:30 Michael’s background

Robin refers to:

Made To Stick by Chip Heath and Dan Heath

Influence by Robert B. Cialdini

6:30 How Michael and Robin know each other

Responsive Conference

Responsive Org Manifesto

10:30 Teaching and learning

15:30 Transitioning from teaching to starting a business

Michael mentions:

Linchpin by Seth Godin

18:15 Michael’s talk at Disrupt HR

20:45 Referrable brands: Accessibility, Influence, and Memory

24:00 Michael’s podcast

26:30 Applying AIM to Zander Media

30:15 Influence

34:00 Memory

40:00 Lin Manuel Miranda, Geico, and Apple

46:15 Find more about Michael:

Small Pond Enterprises

LinkedIn

47:45 Find more about Robin:

Zander Media

Responsive Conference

Robin Zander Show Podcast

Newsletter - Personal

Newsletter - Responsive



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