Bootstrapped Companies Are More Fun with Aaron Beashel, Founder of Attributor

My guest today is Aaron Beashel, Founder of Attributor and former Head of Marketing at SafetyCulture and Campaign Monitor. Aaron is passionate about getting away from the venture capital funding model and the world-changing moonshot mentality that it mandates. In this conversation, he shares a wealth of ideas for how to build and sustain a company that’s NOT aiming for a billion dollars in annual revenue and a global reach. How do you gradually grow a company that supports your lifestyle goals?

Aaron is a master of his craft, and we’re lucky that he’s turned his attention to smaller, simpler projects. His vision for sustainable company culture and work-life balance is inspiring. We’re definitely all about this type of business and growth at Zander Media, and it’s a real pleasure to sit down with such an experienced marketer to hear about how he makes a bootstrapped business work for him.