Personalized Out-of-App Marketing Strategy [Uber]

In this episode, we explore the concept of out-of-app marketing and its importance for businesses like Uber. We'll discuss the challenges involved in personalizing out-of-app marketing messages, the essential components of their recommendation architecture, and how the team created customized solutions to improve personalization and relevance in their recommendations.

For more details, you can refer to their published tech blog, linked here for your reference: https://www.uber.com/blog/personalized-marketing-at-scale/