Measuring Marketing Incrementality with Geo Testing [Expedia]

In this episode, we explore the concept of incrementality in marketing, and how the data science team at Expedia leverages geo-testing to successfully measure their marketing campaign’s  incrementality 

For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/expedia-group-tech/measuring-marketing-success-the-power-of-incrementality-and-geo-testing-1acd4291545d