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Measuring Marketing Effectiveness with Geo-experimentation [Grammarly]
May 27, 2024•14 min
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Episode description
In this episode, we'll explore how the data science team from Grammarly developed their geo-experimentation to measure marketing effectiveness. We will cover about three components in designing an A/B testing experiment, as well as considerations regarding the opportunistic costs of the experimentation.
Based on their published tech blog, with the link provided here for your reference: https://www.grammarly.com/blog/engineering/measuring-marketing-effectiveness-in-a-cookie-less-world/
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