Lessons and Best Practices in Online Experimentation [Oda]

Snacks Weekly on Data Science

May 19, 2025•9 min•Ep. 86

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Episode description

In this episode, we explore how Oda scaled its A/B testing practices alongside its business growth, focusing not only on building a technical platform but also on creating a culture that supports high-quality, reliable experimentation.

For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/oda-product-tech/odas-online-experimentation-journey-lessons-learned-and-best-practices-7091c318beeb

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