Ads Simulation to Accelerate Advertising Optimization [UberEats]

Snacks Weekly on Data Science

Jan 15, 2024•12 min

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Episode description

This episode shares how the applied science team developed an ad simulation system as a more efficient and economical evaluation method for the Uber Eats Ads business. This tool has proven instrumental in guiding and expediting product development and driving growth.

Based on the tech blog from Uber, the link is provided here for your reference: https://www.uber.com/blog/unleashing-the-power-of-ads-simulation/

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