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2023-12-11 Optimising Marketing Allocation with Marketing Mix Models [Haleon]
Dec 11, 2023•11 min
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Episode description
This episode discusses how to leverage the marketing mix model (MMM) to better understand and optimize company's marketing strategies.
Based on the tech blog shared by Data Scientist from Haleon, the blog link is: https://medium.com/trusted-data-science-haleon/optimising-marketing-allocation-with-marketing-mix-models-382c9e471dde
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