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2023-11-27 Clustering-based customer segmentation [Microsoft]
Nov 27, 2023•11 min
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Episode description
This episode discusses what is customer segmentation and how to use the k-means clustering algorithm over Recency, Frequency, and Monetary (RFM) segmentation features to generate them algorithmically.
Based on the tech blog shared by a Data Scientist from Microsoft, the blog link is: https://medium.com/data-science-at-microsoft/introduction-to-clustering-based-customer-segmentation-2fac61e80100
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