2023-10-02-instacart-ads-incrementality
Oct 02, 2023•8 min•Ep. 1
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Episode description
In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials.
Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c
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